ESPN Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ESPN’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ESPN.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ESPN

App Name : ESPN

Logo

ESPN-SocialPeta

OS : Android

Network : Twitter,Facebook,Audience Network

Developer : ESPN Inc

Publisher : TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer Share,UC Mini- Best Tube Mate Fast Video Downloader,USA Weather forecast,True Mobile Caller ID Locator Call Blocker,Toolwiz Photos - Pro Editor,Treehouse Table,Text Free: WiFi Calling App,Talkray - Free Chats Calls

Total creative ads during the time period : 430

Duration : 2,120

Popularity : 61,877

2. ESPN’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ESPN in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ESPN in the recent period. As of 2020-09-05, among the ESPN‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, ESPN’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, ESPN‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of ESPN

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ESPN. We can see some advertising trends.

Top 1 Ad Creative of ESPN

Ad Details :

Headline :

Text :IT'S HAPPENING 🍿 #TheLastDance | Coming in June https://t.co/YSySzSNZIs

Top 2 Ad Creative of ESPN

Ad Details :

Headline :Stream The Boardroom on ESPN+ | Start Your Free Trial

Text :“Definitely want to own a basketball team.” KD and LeBron talk about the moment they realized their careers were a business on The Boardroom, streaming now on ESPN+

Top 3 Ad Creative of ESPN

Ad Details :

Headline :Stream The Boardroom on ESPN+ | Start Your Free Trial

Text :“When did you recognize that basketball was a business?” KD and LeBron discuss how they found their current paths beyond the court on The Boardroom, streaming now on ESPN+

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 9 203 203
Popularity 999 988 987
Dimensions 720 x 720
Creative Type Video Video Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Australia,Canada,United Kingdom,United States United Kingdom,Australia,Canada,United States United Kingdom,United States,Australia,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for ESPN in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free ESPN’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ESPN, you can click the app name below to view related reports.