ESPN Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ESPN's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ESPN.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ESPN
App Name : ESPN
Logo：
OS : Android
Network : Twitter,Facebook,Google Ads(Admob)
Developer : Disney
Publisher : Instagram,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share,USA Weather forecast,UC Mini-Download Video Status & Movies,True Mobile Caller ID Locator & Call Blocker,Toolwiz Photos - Pro Editor,Treehouse Table,Talkray - Free Calls Texts
Total creative ads during the time period : 497
Duration : 2,385
Popularity : 66,674
Check ASO Keywords of ESPN
2. ESPN’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ESPN in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ESPN in the recent period. As of 2021-05-27, among the ESPN‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, ESPN's the proportion of networks impressions are placed like this:
Instagram's proportion is 75.0%,
Audience Network's proportion is 25.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, ESPN‘s network with the most ads is Instagram and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of ESPN
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ESPN. We can see some advertising trends.
Top 1 Ad Creative of ESPN
Ad Details ：
Headline ：
Text ：IT'S HAPPENING 🍿 #TheLastDance | Coming in June https://t.co/YSySzSNZIs
Top 2 Ad Creative of ESPN
Ad Details ：
Headline ：Stream The Boardroom on ESPN+ | Start Your Free Trial
Text ：“Definitely want to own a basketball team.” KD and LeBron talk about the moment they realized their careers were a business on The Boardroom, streaming now on ESPN+
Top 3 Ad Creative of ESPN
Ad Details ：
Headline ：Stream The Boardroom on ESPN+ | Start Your Free Trial
Text ：“When did you recognize that basketball was a business?” KD and LeBron discuss how they found their current paths beyond the court on The Boardroom, streaming now on ESPN+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 9 | 203 | 203 |
| Popularity | 999 | 988 | 987 |
| Dimensions | 720 x 720 | ||
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | United Kingdom,Australia,Canada,United States | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ESPN in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free ESPN's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ESPN, you can click the app name below to view related reports, or you can find more info in ASOTools.