Espresso House Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Espresso House's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Espresso House.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Espresso House
App Name : Espresso House
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Espresso House AB
Publisher : Instagram,Facebook
Total creative ads during the time period : 325
Duration : 418
Popularity : 28,474
Check ASO Keywords of Espresso House
2. Espresso House’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Espresso House in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Espresso House in the recent period. As of 2021-05-22, among the Espresso House‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, Espresso House's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.38%,
Facebook's proportion is 29.06%,
Audience Network's proportion is 20.78%,
Messenger's proportion is 20.78%,
's proportion is .
In the date of 2021-05-22, Espresso House‘s network with the most ads is Facebook and its proportion is 28.71%.
3. Top 3 Ad Creative Analysis of Espresso House
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Espresso House. We can see some advertising trends.
Top 1 Ad Creative of Espresso House
Ad Details ：
Headline ：Kaffee ohne Ende
Text ：Wetten, du kannst noch nicht mal so viel Kaffee trinken, wie in diesem Abo drin ist. Hole dir die Kaffee Flatrate noch heute!
Top 2 Ad Creative of Espresso House
Ad Details ：
Headline ：Dein Netflix für Kaffee
Text ：Wie Netflix, nur heiß und lecker: Probiere die Flatrate von Espresso House und trink so viel Kaffee wie du willst!
Top 3 Ad Creative of Espresso House
Ad Details ：
Headline ：Din Netflix for kaffe
Text ：Lidt ligesom Netflix, dog meget bedre smag. Prøv vores Espresso House kaffeabonnement og drik så meget filterkaffe du kan.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 54 | 53 |
| Popularity | 961 | 955 | 950 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 39 | 39 | 36 |
| Countries | Germany,Sweden,Norway,Finland,Denmark,Austria,Liechtenstein | Germany,Sweden,Norway,Finland,Denmark,Austria,Liechtenstein | Norway,Germany,Sweden,Finland,Liechtenstein,Austria,Denmark |
| Language | German | German | NA |
Through the above analysis, we can see that the most effective channel for Espresso House in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Espresso House's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Espresso House, you can click the app name below to view related reports, or you can find more info in ASOTools.