Eternium Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Eternium's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Eternium.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Eternium
App Name : Eternium
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Making Fun, Inc.
Publisher : Instagram,我的安吉拉,为所有的邮箱应用: myMail
Total creative ads during the time period : 51
Duration : 2,262
Popularity : 9,015
Check ASO Keywords of Eternium
2. Eternium’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Eternium in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Eternium in the recent period. As of 2020-10-21, among the Eternium‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-21, Eternium's the proportion of networks impressions are placed like this:
Instagram's proportion is 63.08%,
Messenger's proportion is 36.92%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-21, Eternium‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Eternium
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Eternium. We can see some advertising trends.
Top 1 Ad Creative of Eternium
Ad Details ：
Headline ：Eternium: Classic Action RPG
Text ：Hack, slash, collect, cast, and craft!
Top 2 Ad Creative of Eternium
Ad Details ：
Headline ：Eternium: Classic Action RPG
Text ：
Top 3 Ad Creative of Eternium
Ad Details ：
Headline ：Eternium: Classic Action RPG
Text ：Read reviews, compare customer ratings, see screenshots, and learn more about Eternium. Download Eternium and enjoy it on your iPhone, iPad, and iPod touch.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 153 | 139 | 261 |
| Popularity | 978 | 961 | 951 |
| Dimensions | 320 x 400 | 320 x 400 | 1920 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | United States,Australia,France,Switzerland,New Zealand,Sweden,Japan,Germany,Korea,Canada | United States,Australia,France,Switzerland,New Zealand,Sweden,Japan,Germany,Korea,Canada | Hong Kong,China,Lithuania,Korea,New Caledonia,Canada,Germany,Lebanon,Luxembourg,Switzerland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Eternium in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Eternium's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Eternium, you can click the app name below to view related reports, or you can find more info in ASOTools.