EufyHome Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the EufyHome's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps EufyHome.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of EufyHome
App Name : EufyHome
Logo：
OS : Android
Network : Instagram,Audience Network,Facebook
Developer : Anker
Publisher : Instagram,Facebook,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 45
Duration : 364
Popularity : 2,389
Check ASO Keywords of EufyHome
2. EufyHome’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser EufyHome in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of EufyHome in the recent period. As of 2021-03-27, among the EufyHome‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-27, EufyHome's the proportion of networks impressions are placed like this:
Instagram's proportion is 66.67%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-27, EufyHome‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of EufyHome
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of EufyHome. We can see some advertising trends.
Top 1 Ad Creative of EufyHome
Ad Details ：
Headline ：9.5억 펀딩! eufy 물걸레 로봇청소기 [블랙 스페셜]
Text ：진짜 로봇! 물걸레 로봇청소기, '로보백 G10'이 돌아왔습니다. 오직 서포터분들의 요청으로 탄생한 스페셜 에디션 '한국형 로보백 블랙' #와디즈...
Top 2 Ad Creative of EufyHome
Ad Details ：
Headline ：하이브리드 로봇청소기 로보백G10
Text ：커플버드 199,500원
Top 3 Ad Creative of EufyHome
Ad Details ：
Headline ：하이브리드 로봇청소기 로보백G10
Text ：커플버드 199,500원
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 6 | 5 | 5 |
| Popularity | 61 | 59 | 59 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for EufyHome in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free EufyHome's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to EufyHome, you can click the app name below to view related reports, or you can find more info in ASOTools.