Europ Assistance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Europ Assistance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Europ Assistance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Europ Assistance
App Name : Europ Assistance
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer :
Publisher : Instagram,Facebook
Total creative ads during the time period : 42
Duration : 290
Popularity : 8,214
Check ASO Keywords of Europ Assistance
2. Europ Assistance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Europ Assistance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Europ Assistance in the recent period. As of 2021-03-12, among the Europ Assistance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 53.85%, Playable Ads category's proportion is 0.0%, Image category's proportion is 23.08%, Carousel category's proportion is 23.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Europ Assistance's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.99%,
Audience Network's proportion is 35.7%,
Instagram's proportion is 14.21%,
Messenger's proportion is 0.1%,
's proportion is .
In the date of 2021-03-12, Europ Assistance‘s network with the most ads is Facebook and its proportion is 38.46%.
3. Top 3 Ad Creative Analysis of Europ Assistance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Europ Assistance. We can see some advertising trends.
Top 1 Ad Creative of Europ Assistance
Ad Details ：
Headline ：Circulez l’esprit tranquille, toute l’année
Text ：⚠️ L’assistance dépannage annuelle qui protège tous vos déplacements. Choisissez la formule qui vous convient le mieux en fonction du type de véhicule que vous utilisez. Plusieurs choix s’offrent également à vous en ce qui concerne la zone géographique et si vous désirez ou non une solution de mobilité après une immobilisation.
✔️ dépannage et remorquage en moins de 45 minutes partout en Belgique
✔️ intervention en cas d’accident, de panne, de pneus crevés, de vol ou de vandalisme
✔️ assistance aux personnes en cas d’immobilisation du véhicule
Top 2 Ad Creative of Europ Assistance
Ad Details ：
Headline ：Circulez l’esprit tranquille, toute l’année
Text ：L’assistance dépannage annuelle qui protège tous vos déplacements. Choisissez la formule qui vous convient le mieux en fonction du type de véhicule que vous utilisez. Plusieurs choix s’offrent également à vous en ce qui concerne la zone géographique et si vous désirez ou non une solution de mobilité après une immobilisation.
Top 3 Ad Creative of Europ Assistance
Ad Details ：
Headline ：Verplaats u het hele jaar door met een gerust gemoed
Text ：⚠️ De jaarlijkse pechbijstand als beste bescherming van al uw verplaatsingen. Kies de formule die het best bij u past, afhankelijk van het type voertuig dat u gebruikt.
✔️ Pechverhelping en sleepdienst in minder dan 45 minuten overal in België
✔️ Tussenkomst in geval van ongeval, panne, lekke band, diefstal of vandalisme
✔️ Bijstand aan de passagiers in geval van immobilisatie van het voertuig
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 129 | 136 | 108 |
| Popularity | 699 | 685 | 550 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 5 | 2 |
| Countries | Luxembourg,Belgium,Congo,Switzerland,Monaco,France,Central African | Central African,France,Belgium,Monaco,Congo,Luxembourg,Switzerland,Netherlands,Suriname | Netherlands,Suriname |
| Language | French | French | Dutch |
Through the above analysis, we can see that the most effective channel for Europ Assistance in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Europ Assistance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Europ Assistance, you can click the app name below to view related reports, or you can find more info in ASOTools.