Even Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Even's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Even.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Even
App Name : Even
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Even Responsible Finance
Publisher : Instagram,UC Mini-Download Video Status & Movies,YouCam Makeup - Selfie Editor & Magic Makeover Cam,30 Day Fitness Challenge - Workout at Home,WhatSmiley - Smileys, Stickers & WAStickerApps,Air Quality Index Near Me,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,Marry with a Muslim
Total creative ads during the time period : 56
Duration : 913
Popularity : 4,617
Check ASO Keywords of Even
2. Even’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Even in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Even in the recent period. As of 2021-01-04, among the Even‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-04, Even's the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-04, Even‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Even
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Even. We can see some advertising trends.
Top 1 Ad Creative of Even
Ad Details ：
Headline ：The Even App
Text ：You can save and get paid weekly, your coworkers can too. Plus we’ll make a donation to Feeding America’s COVID-19 Response Fund for every co-worker you invite. It’s win-win-win.
Top 2 Ad Creative of Even
Ad Details ：
Headline ：COVID-19 updates to Even
Text ：Even helps you turn your paycheck into progress. Get paid on demand, master your bills, and save money—all with the Even app. — Get paid on demand In a pinch? Send your pay to your bank account in one business day, or pick it up instantly at any Walmart. No hidden fees, no loans, no interest. Av...
Top 3 Ad Creative of Even
Ad Details ：
Headline ：Get paid faster during COVID-19
Text ：Even helps you turn your paycheck into progress. Get paid on demand, master your bills, and save money—all with the Even app. — Get paid on demand In a pinch? Send your pay to your bank account in one business day, or pick it up instantly at any Walmart. No hidden fees, no loans, no interest. Av...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 203 | 33 | 22 |
| Popularity | 997 | 117 | 105 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 2 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Even in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Even's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Even, you can click the app name below to view related reports, or you can find more info in ASOTools.