Evo Pop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Evo Pop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Evo Pop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Evo Pop
App Name : Evo Pop
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : ZeptoLab
Publisher : Instagram,Facebook,Hungry Cat Picross Purrfect Edition,Stickman And Gun2,Jump Rope,Ants' Life
Total creative ads during the time period : 649
Duration : 160
Popularity : 68,326
Check ASO Keywords of Evo Pop
2. Evo Pop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Evo Pop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Evo Pop in the recent period. As of 2021-03-15, among the Evo Pop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Evo Pop's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.27%,
Instagram's proportion is 24.59%,
Audience Network's proportion is 24.58%,
Messenger's proportion is 24.56%,
's proportion is .
In the date of 2021-03-15, Evo Pop‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Evo Pop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Evo Pop. We can see some advertising trends.
Top 1 Ad Creative of Evo Pop
Ad Details ：
Headline ：Evolve, Expand, Dominate!
Text ：Get ready to POP OFF and have FUN!
Top 2 Ad Creative of Evo Pop
Ad Details ：
Headline ：Evolve, Expand, Dominate!
Text ：Spread, evolve and dominate your way to the top of the food chain!
Top 3 Ad Creative of Evo Pop
Ad Details ：
Headline ：Evolve, Expand, Dominate!
Text ：Spread, evolve and dominate your way to the top of the food chain!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 153 | 63 | 64 |
| Popularity | 475 | 443 | 442 |
| Dimensions | 400 x 224 | 426 x 240 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 5 | 1 | 1 |
| Countries | Philippines,United States,United Kingdom,Saudi Arabia,Kuwait,Vietnam,Pakistan,Azerbaijan,Russia,Australia,Turkey,Qatar,Portugal,Brazil,Canada,Lebanon,New Zealand,Israel,Kenya,Bahrian | United States,United Kingdom,Australia,Guam,Sweden,Philippines | Philippines,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Evo Pop in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Evo Pop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Evo Pop, you can click the app name below to view related reports, or you can find more info in ASOTools.