EVsmart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the EVsmart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps EVsmart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of EVsmart
App Name : EVsmart
Logo：
OS : iOS
Network : Twitter,Facebook,Audience Network
Developer : Ayudante, Inc.
Publisher : Facebook,Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,APUS Browser: private browser, HD video downloader,Korean Food Recipes - 10k Recipes,POTO - Photo Collage Editor
Total creative ads during the time period : 522
Duration : 802
Popularity : 28,102
Check ASO Keywords of EVsmart
2. EVsmart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser EVsmart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of EVsmart in the recent period. As of 2021-05-15, among the EVsmart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, EVsmart's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.39%,
Audience Network's proportion is 29.03%,
Messenger's proportion is 28.78%,
Instagram's proportion is 5.81%,
's proportion is .
In the date of 2021-05-15, EVsmart‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of EVsmart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of EVsmart. We can see some advertising trends.
Top 1 Ad Creative of EVsmart
Ad Details ：
Headline ：ヨーロッパで電気自動車の売上とシェアが拡大中【最新情報／2021年1月期】 | EVsmartブログ
Text ：ヨーロッパで電気自動車の売上とシェアが拡大中【最新情報／2021年2月期】 | EVsmartブログ
https://blog.evsmart.net/ev-news/electric-vehicle-sales-in-europe/
今月は人気BEVトップのテスラモデル3とVW ID.3のデリバリーがほとんどなく、各国でBEVシェアが低い。とはいえ、各国で電動車のシェアが10％を超えるのは「当たり前」になってきた。
Top 2 Ad Creative of EVsmart
Ad Details ：
Headline ：ヨーロッパで電気自動車の売上とシェアが拡大中【最新情報／2021年1月期】 | EVsmartブログ
Text ：ヨーロッパで電気自動車の売上とシェアが拡大中【最新情報／2021年2月期】 | EVsmartブログ
https://blog.evsmart.net/ev-news/electric-vehicle-sales-in-europe/
今月は人気BEVトップのテスラモデル3とVW ID.3のデリバリーがほとんどなく、各国でBEVシェアが低い。とはいえ、各国で電動車のシェアが10％を超えるのは「当たり前」になってきた。
Top 3 Ad Creative of EVsmart
Ad Details ：
Headline ：ヨーロッパで電気自動車の売上とシェアが拡大中【最新情報／2021年1月期】 | EVsmartブログ
Text ：ヨーロッパで電気自動車の売上とシェアが拡大中【最新情報／2021年2月期】 | EVsmartブログ
https://blog.evsmart.net/ev-news/electric-vehicle-sales-in-europe/
今月は人気BEVトップのテスラモデル3とVW ID.3のデリバリーがほとんどなく、各国でBEVシェアが低い。とはいえ、各国で電動車のシェアが10％を超えるのは「当たり前」になってきた。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 37 | 37 |
| Popularity | 96 | 89 | 89 |
| Dimensions | 600 x 338 | 600 x 338 | 600 x 338 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 3 | 4 | 4 |
| Countries | Australia,Canada,United States,United Kingdom | Canada,Australia,United States,United Kingdom | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for EVsmart in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free EVsmart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to EVsmart, you can click the app name below to view related reports, or you can find more info in ASOTools.