Excellus BCBS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Excellus BCBS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Excellus BCBS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Excellus BCBS
App Name : Excellus BCBS
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : Excellus
Publisher : Instagram,Facebook
Total creative ads during the time period : 56
Duration : 430
Popularity : 4,021
Check ASO Keywords of Excellus BCBS
2. Excellus BCBS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Excellus BCBS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Excellus BCBS in the recent period. As of 2021-05-24, among the Excellus BCBS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.08%, Playable Ads category's proportion is 0.0%, Image category's proportion is 76.92%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Excellus BCBS's the proportion of networks impressions are placed like this:
Instagram's proportion is 73.46%,
Facebook's proportion is 26.54%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, Excellus BCBS‘s network with the most ads is Instagram and its proportion is 69.23%.
3. Top 3 Ad Creative Analysis of Excellus BCBS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Excellus BCBS. We can see some advertising trends.
Top 1 Ad Creative of Excellus BCBS
Ad Details ：
Headline ：Enroll in a $0 Plan
Text ：Now's the time to choose your coverage for 2021. See if you qualify for a $0 or $20 plan that includes:
☑️ No cost preventive care
☑️ Safe prescription home delivery
☑️ Telehealth & telemedicine coverage
Top 2 Ad Creative of Excellus BCBS
Ad Details ：
Headline ：Special Enrollment Period
Text ：You may qualify for health insurance now. Enroll by 12/31 for coverage.
Top 3 Ad Creative of Excellus BCBS
Ad Details ：
Headline ：Sign Up Before 12/31
Text ：A Special Enrollment Period is now open for New Yorkers due to the COVID-19 virus.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 25 | 25 |
| Popularity | 105 | 101 | 98 |
| Dimensions | 1080 x 1080 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 6 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Excellus BCBS in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Excellus BCBS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Excellus BCBS, you can click the app name below to view related reports, or you can find more info in ASOTools.