Express Scripts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Express Scripts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Express Scripts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Express Scripts
App Name : Express Scripts
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Express Scripts Holding Company
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,7 Minute Workout
Total creative ads during the time period : 47
Duration : 442
Popularity : 7,028
Check ASO Keywords of Express Scripts
2. Express Scripts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Express Scripts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Express Scripts in the recent period. As of 2021-03-12, among the Express Scripts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.53%, Playable Ads category's proportion is 0.0%, Image category's proportion is 76.47%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Express Scripts's the proportion of networks impressions are placed like this:
Facebook's proportion is 59.05%,
Instagram's proportion is 40.95%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Express Scripts‘s network with the most ads is Facebook and its proportion is 52.94%.
3. Top 3 Ad Creative Analysis of Express Scripts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Express Scripts. We can see some advertising trends.
Top 1 Ad Creative of Express Scripts
Ad Details ：
Headline ：Get more. Get support.
Text ：Save an average of 28% on your medications. Plus get it delivered to your door. It's how we're going the extra mile for you. Rewriting the script on care℠
Top 2 Ad Creative of Express Scripts
Ad Details ：
Headline ：Get more. Get support.
Text ：Save an average of 28% with the pharmacy that gives you the support you need. Plus, it’s easy to sign up. Rewriting the script on care℠
Top 3 Ad Creative of Express Scripts
Ad Details ：
Headline ：Get more. Get support.
Text ：Save an average of 28% on your medications. Plus get it delivered to your door. It's how we're going the extra mile for you. Rewriting the script on care℠
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 71 | 71 | 71 |
| Popularity | 469 | 465 | 464 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,United States,Canada | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Express Scripts in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Express Scripts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Express Scripts, you can click the app name below to view related reports, or you can find more info in ASOTools.