eXtra Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the eXtra’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps eXtra.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of eXtra
App Name : eXtra
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : eXtra Stores
Publisher : Korean Food Recipes - 10k Recipes,BeautyPlus - Easy Photo Editor Selfie Camera,Ameba,Blue Light Filter,打工趣 - 最棒的兼職工作資訊平台,AirBrush: Easy Photo Editor,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free)
Total creative ads during the time period : 1,685
Duration : 429
Popularity : 102,215
2. eXtra’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser eXtra in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of eXtra in the recent period. As of 2020-09-07, among the eXtra‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, eXtra’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 80.37%,
Instagram’s proportion is 19.63%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, eXtra‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of eXtra
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of eXtra. We can see some advertising trends.
Top 1 Ad Creative of eXtra
Ad Details ：
Headline ：عروض اكسترا
Text ：تسوق الآن من بين أكثر من 3000 منتج و استمتع بأفضل العروض مع اكسترا
Top 2 Ad Creative of eXtra
Ad Details ：
Headline ：eXtra Stores - معارض اكسترا
Text ：أكثر مما تتخيل بأقل بما تتوقع مع iPhone SE. عيدية الموسم. إبتداءً من 1,749 ريال. تسوق الآن https://bit.ly/2ZctktB More to love and less to spend with iPhone SE. The gift of the season. Starting from 1,749 SAR. Shop now https://bit.ly/2T5cWHn
Top 3 Ad Creative of eXtra
Ad Details ：
Headline ：شاركينا حلمك وبابيلس ستساعدك على تحقيقه
Text ：لأن #القمة_غايتي! شاركينا حلمك وبابيلس ستساعدك على تحقيقه أدخلي بياناتك عبر الرابط...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 15 | 26 |
| Popularity | 432 | 403 | 393 |
| Dimensions | 1200 x 628 | 720 x 720 | 421 x 748 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 3 | 45 |
| Countries | Saudi Arabia,Pakistan | Kuwait,Jordan,Saudi Arabia,United Arab Emirates | Kuwait,Bahrian,Azerbaijan,Egypt,Saudi Arabia,Qatar,Lebanon,United Arab Emirates,Israel |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for eXtra in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free eXtra’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to eXtra, you can click the app name below to view related reports.