eZ Cash Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the eZ Cash's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps eZ Cash.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of eZ Cash
App Name : eZ Cash
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Dialog Axiata PLC
Publisher : Instagram,Facebook,All Recipes Free - Food Recipes App
Total creative ads during the time period : 83
Duration : 1,106
Popularity : 6,358
Check ASO Keywords of eZ Cash
2. eZ Cash’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser eZ Cash in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of eZ Cash in the recent period. As of 2021-03-16, among the eZ Cash‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, eZ Cash's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, eZ Cash‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of eZ Cash
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of eZ Cash. We can see some advertising trends.
Top 1 Ad Creative of eZ Cash
Ad Details ：
Headline ：Wallet එක top -up කරගන්න!
Text ：
Top 2 Ad Creative of eZ Cash
Ad Details ：
Headline ：eZ Cash - Money in Your Mobile
Text ：Shopping කරන්න ගියාම මුදල් නොඅල්ලා pay කරන්න. දැන්ම eZ Cash ඇප් එක download කරගෙන ඕනෑම LANKAQR එකක් Scan කරලා ඔබගේ ගෙවීම් පහසුවෙන් සිදු කරගන්න.
Top 3 Ad Creative of eZ Cash
Ad Details ：
Headline ：eZ Cash - Money in Your Mobile
Text ：Shopping කරන්න ගියාම මුදල් නොඅල්ලා pay කරන්න. දැන්ම eZ Cash ඇප් එක download කරගෙන ඕනෑම LANKAQR එකක් Scan කරලා ඔබගේ ගෙවීම් පහසුවෙන් සිදු කරගන්න.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 25 | 25 |
| Popularity | 732 | 128 | 128 |
| Dimensions | 400 x 224 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Sri Lanka | Canada,Australia,United Kingdom,United States | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for eZ Cash in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free eZ Cash's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to eZ Cash, you can click the app name below to view related reports, or you can find more info in ASOTools.