Falabella Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Falabella’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Falabella.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Falabella

App Name : Falabella

Logo

Falabella-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Falabella Retail S.A.

Publisher : 1个月下蹲挑战,Race Car Driving Simulator 3D,Guide for Street Fighter V - Frame Data, Move Punisher, and More!,Kendama Guide,超级攻略 for 现代战争5 眩晕风暴,싸이메라,陣痛ナビ ~助産師のアドバイスで赤ちゃんの健康管理

Total creative ads during the time period : 141

Duration : 385

Popularity : 7,943

2. Falabella’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Falabella in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Falabella in the recent period. As of 2020-08-25, among the Falabella‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, Falabella’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-25, Falabella‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Falabella

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Falabella. We can see some advertising trends.

Top 1 Ad Creative of Falabella

Ad Details :

Headline :Despacho Gratis Falabella

Text :¡Aprovecha Despacho Gratis comprando sobre $30.000 en la App Falabella! Solo en la RM.

Top 2 Ad Creative of Falabella

Ad Details :

Headline :Aprovecha Envío Gratis*

Text :Descarga la APP Falabella ¡Una app, miles de productos!

Top 3 Ad Creative of Falabella

Ad Details :

Headline :Despacho gratis a todo Chile

Text :Descarga la APP Falabella

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 9 6 5
Popularity 67 63 56
Dimensions 960 x 501 960 x 960 288 x 512
Creative Type Image Image Image
Network Facebook Facebook Google Ads(Admob)
Related Ads 1 1 2
Countries Spain,Chile,Cuba,Colombia,Peru,Argentina,Panama,Mexico,Paraguay,Venezuela Colombia Paraguay,Venezuela,Peru,Spain,Chile,Cuba,Panama,Colombia,Mexico,Argentina
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Falabella in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Falabella’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Falabella, you can click the app name below to view related reports.