Falabella Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Falabella's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Falabella.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Falabella
App Name : Falabella
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Falabella Retail S.A.
Publisher : 1个月下蹲挑战,Instagram,Facebook,Race Car Driving Simulator 3D,Guide for Street Fighter V - Frame Data, Move Punisher, and More!,Video Saver Pro & Mp4 Player for DropBox, Google Drive and OneDrive
Total creative ads during the time period : 193
Duration : 588
Popularity : 29,072
Check ASO Keywords of Falabella
2. Falabella’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Falabella in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Falabella in the recent period. As of 2021-03-15, among the Falabella‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Falabella's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Falabella‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Falabella
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Falabella. We can see some advertising trends.
Top 1 Ad Creative of Falabella
Ad Details ：
Headline ：Aprovecha Envío Gratis*
Text ：Descarga la APP Falabella ¡Una app, miles de productos!
Top 2 Ad Creative of Falabella
Ad Details ：
Headline ：Aprovecha Envío Gratis*
Text ：Descarga la APP Falabella ¡Una app, miles de productos!
Top 3 Ad Creative of Falabella
Ad Details ：
Headline ：Aprovecha Envío Gratis*
Text ：Descarga la APP Falabella ¡Una app, miles de productos!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 114 | 114 |
| Popularity | 834 | 834 | 834 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Colombia | Colombia | Colombia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Falabella in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Falabella's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Falabella, you can click the app name below to view related reports, or you can find more info in ASOTools.