FallCall Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FallCall Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FallCall Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FallCall Lite
App Name : FallCall Lite
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : FallCall Solutions, LLC
Publisher : Instagram,PhotoGrid Video Collage maker
Total creative ads during the time period : 18
Duration : 856
Popularity : 8,725
Check ASO Keywords of FallCall Lite
2. FallCall Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FallCall Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FallCall Lite in the recent period. As of 2020-12-30, among the FallCall Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-30, FallCall Lite's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.47%,
Facebook's proportion is 28.36%,
Audience Network's proportion is 27.67%,
Messenger's proportion is 15.49%,
's proportion is .
In the date of 2020-12-30, FallCall Lite‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FallCall Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FallCall Lite. We can see some advertising trends.
Top 1 Ad Creative of FallCall Lite
Ad Details ：
Headline ：The Medical Alert App for COVID-19 and Beyond.
Text ：Give the gift of dignified safety this holiday. FallCall: the complete medical alert app!
Top 2 Ad Creative of FallCall Lite
Ad Details ：
Headline ：The Medical Alert App for COVID-19 and Beyond.
Text ：
Top 3 Ad Creative of FallCall Lite
Ad Details ：
Headline ：The Medical Alert App for COVID-19 and Beyond.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 252 | 252 | 252 |
| Popularity | 999 | 999 | 967 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 4 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FallCall Lite in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free FallCall Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FallCall Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.