Family Dollar Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Family Dollar’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Family Dollar.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Family Dollar

App Name : Family Dollar

Logo

Family Dollar-SocialPeta

OS : Android

Network : Audience Network,Facebook,Instagram

Developer : Family Dollar Stores

Publisher : UC Mini- Best Tube Mate Fast Video Downloader,DU Antivirus - Lock app, video,USA Weather forecast,Treehouse Table,Text Free: WiFi Calling App,Talkray - Free Chats Calls,TalkU Free Calls +Free Texting +International Call,VoiceTube-Learn phrases and words easily,DU Cleaner Clean Cache

Total creative ads during the time period : 61

Duration : 788

Popularity : 1,919

2. Family Dollar’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Family Dollar in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Family Dollar in the recent period. As of 2020-08-31, among the Family Dollar‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Family Dollar’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.0%,

Audience Network’s proportion is 25.0%,

Instagram’s proportion is 25.0%,

Messenger’s proportion is 25.0%,

’s proportion is .

In the date of 2020-08-31, Family Dollar‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Family Dollar

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Family Dollar. We can see some advertising trends.

Top 1 Ad Creative of Family Dollar

Ad Details :

Headline :Take $2 OFF $5 on Crayola!

Text :Offer valid through 7/18/20

Top 2 Ad Creative of Family Dollar

Ad Details :

Headline :Take $2 OFF $5 on Crayola!

Text :Offer valid through 7/18/20

Top 3 Ad Creative of Family Dollar

Ad Details :

Headline :Take $2 OFF $5 on Crayola!

Text :Offer valid through 7/18/20

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 7 7 7
Popularity 64 64 64
Dimensions 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Messenger Instagram
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Family Dollar in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Family Dollar’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Family Dollar, you can click the app name below to view related reports.