Family House: Heart & Home Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Family House: Heart & Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Family House: Heart & Home.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Family House: Heart & Home
App Name : Family House: Heart & Home
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Moonjammer Limited
Publisher : Instagram
Total creative ads during the time period : 12
Duration : 168
Popularity : 1,519
Check ASO Keywords of Family House: Heart & Home
2. Family House: Heart & Home’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Family House: Heart & Home in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Family House: Heart & Home in the recent period. As of 2020-08-27, among the Family House: Heart & Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, Family House: Heart & Home's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-08-27, Family House: Heart & Home‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Family House: Heart & Home
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Family House: Heart & Home. We can see some advertising trends.
Top 1 Ad Creative of Family House: Heart & Home
Ad Details ：
Headline ：Family House: Heart & Home
Text ：Move into your own Family House! It's the ultimate dollhouse where you create and share adorable likenesses of you, your family and your friends. Play through quests, building your house just the way you want to. Your Family House awaits… - FREE TO PLAY! - A house you build and design; full of....
Top 2 Ad Creative of Family House: Heart & Home
Ad Details ：
Headline ：Family House: Heart & Home
Text ：Move into your own Family House! It's the ultimate dollhouse where you create and share adorable likenesses of you, your family and your friends. Play through quests, building your house just the way you want to. Your Family House awaits… - FREE TO PLAY! - A house you build and design; full of....
Top 3 Ad Creative of Family House: Heart & Home
Ad Details ：
Headline ：Family House: Heart & Home
Text ：Move into your own Family House! It's the ultimate dollhouse where you create and share adorable likenesses of you, your family and your friends. Play through quests, building your house just the way you want to. Your Family House awaits… - FREE TO PLAY! - A house you build and design; full of....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 19 | 19 |
| Popularity | 106 | 99 | 99 |
| Dimensions | 940 x 840 | 940 x 840 | 940 x 840 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Netherlands Antilles,Canada,United States,Australia,Netherlands,New Zealand | United States,United Kingdom,Canada,Australia,Netherlands,Netherlands Antilles | Netherlands Antilles,United Kingdom,Australia,United States,Netherlands,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Family House: Heart & Home in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Family House: Heart & Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Family House: Heart & Home, you can click the app name below to view related reports, or you can find more info in ASOTools.