Famly Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Famly’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Famly.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Famly

App Name : Famly



OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Famly ApS

Publisher : Learning Colors for Kids,Money Photo Frame,APUS Security - Clean Virus, Antivirus, Booster,Academia lite,Nomao Minimalistic Camera,Pony Antivirus - Cleaner Security,Northern Lottery

Total creative ads during the time period : 126

Duration : 845

Popularity : 8,119

2. Famly’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Famly in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Famly in the recent period. As of 2020-09-05, among the Famly‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 85.71%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.29%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Famly’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 49.57%,

Messenger’s proportion is 49.57%,

Facebook’s proportion is 0.86%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Famly‘s network with the most ads is Instagram and its proportion is 42.86%.

3. Top 3 Ad Creative Analysis of Famly

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Famly. We can see some advertising trends.

Top 1 Ad Creative of Famly

Ad Details :

Headline :Is it Ever Okay to Use a Child Leash?

Text :Famly - Your ECE resource.

Top 2 Ad Creative of Famly

Ad Details :

Headline :The $2tn CARES Act & Your Child Care Center

Text :Famly - Your ECE resource.

Top 3 Ad Creative of Famly

Ad Details :

Headline :Sign Up For Your Free Famly Together Platform

Text :Helping you run your setting remotely

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 85 85 72
Popularity 632 632 503
Dimensions 1000 x 1001 1000 x 1000 400 x 400
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States Ireland,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Famly in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Famly’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Famly, you can click the app name below to view related reports.