Famly Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Famly's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Famly.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Famly
App Name : Famly
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Famly ApS
Publisher : Facebook,Learning Colors for Kids (Arabic & English),Instagram,Money Photo Frame,APUS Security: Antivirus Gratis, Security Master,Academia lite,Nomao Minimalistic Camera,Pony Antivirus - Cleaner Security
Total creative ads during the time period : 173
Duration : 1,028
Popularity : 22,923
Check ASO Keywords of Famly
2. Famly’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Famly in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Famly in the recent period. As of 2021-03-07, among the Famly‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, Famly's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-07, Famly‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Famly
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Famly. We can see some advertising trends.
Top 1 Ad Creative of Famly
Ad Details ：
Headline ：10 Early Years Circle Time Games
Text ：Short but sweet activities to get everyone involved.
Top 2 Ad Creative of Famly
Ad Details ：
Headline ：Cathy Nutbrown Interview: Identifying Schemas In Play
Text ："Children are following schemas in play whether practitioners like it or not ... they are always there.” Hear from Professor Cathy Nutbrown from The University of Sheffield about schemas' value to early learning and how to utilise them for richer learning experiences. What are your thoughts on schemas?
Top 3 Ad Creative of Famly
Ad Details ：
Headline ：Wendy Usher: How To Hear A Non-Verbal Child's Voice
Text ："Just because a non-verbal child doesn’t speak any actual words, it doesn’t mean they aren’t communicating with us." Find out on our blog how you can learn to understand the different ways non-verbal children communicate - written by early years inclusion expert Wendy Usher.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 463 | 456 | 457 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Ireland | Ireland | Ireland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Famly in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Famly's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Famly, you can click the app name below to view related reports, or you can find more info in ASOTools.