Fanli Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fanli’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fanli.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fanli

App Name : Fanli

Logo

Fanli-SocialPeta

OS : Android

Network : 今日头条,头条穿山甲,懂球帝

Developer : 上海中彦信息科技股份有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,快手,抖音短视频,疯狂的球球,今日头条,腾讯新闻-事实派的热点资讯阅读软件,快手,单田芳评书

Total creative ads during the time period : 3,401

Duration : 1,902

Popularity : 119,668

2. Fanli’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fanli in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fanli in the recent period. As of 2020-09-05, among the Fanli‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Fanli’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 50.84%,

抖音短视频’s proportion is 49.16%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Fanli‘s network with the most ads is 今日头条 and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Fanli

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fanli. We can see some advertising trends.

Top 1 Ad Creative of Fanli

Ad Details :

Headline :返利网App

Text :同事每天取快递,都是因为这个省钱技巧!太实用了!

Top 2 Ad Creative of Fanli

Ad Details :

Headline :淘宝卖家不会告诉你的秘密,这样买能省一大笔钱!

Text :

Top 3 Ad Creative of Fanli

Ad Details :

Headline :返利APP

Text :网购前先别急着付款,知道了这个小秘密,能省一大笔钱

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 136 169 125
Popularity 951 835 700
Dimensions 640 x 1138 640 x 1138 720 x 1280
Creative Type Video Video Video
Network 火山小视频 今日头条 火山小视频
Related Ads 1 1 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Fanli in recent advertising is 火山小视频, and the main creative type is Video.

In conclusion: The above is a free Fanli’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fanli, you can click the app name below to view related reports.