Farmdrop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Farmdrop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Farmdrop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Farmdrop
App Name : Farmdrop
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Farmdrop
Publisher : Instagram,Facebook,Ant Smasher
Total creative ads during the time period : 108
Duration : 601
Popularity : 11,536
Check ASO Keywords of Farmdrop
2. Farmdrop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Farmdrop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Farmdrop in the recent period. As of 2021-02-15, among the Farmdrop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 89.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 10.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-15, Farmdrop's the proportion of networks impressions are placed like this:
Facebook's proportion is 44.27%,
Instagram's proportion is 31.36%,
Messenger's proportion is 24.37%,
's proportion is ,
's proportion is .
In the date of 2021-02-15, Farmdrop‘s network with the most ads is Facebook and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of Farmdrop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Farmdrop. We can see some advertising trends.
Top 1 Ad Creative of Farmdrop
Ad Details ：
Headline ：Exceptional groceries, expertly sourced.
Text ：Skip the shopping list. Skip the queues. Skip the heavy bags breaking on your way home. We deliver delicious and ethically-sourced products from over 200 independent farmers, fishers, bakers, brewers, and winemakers, to your door, with free next-day delivery in 2-hour windows. With Farmdrop, you’re just one click from making a difference.
Top 2 Ad Creative of Farmdrop
Ad Details ：
Headline ：Get £10 off your first shop
Text ：🥑 Over 4000 delicious products ⭐️ Rated 'Excellent' on Trustpilot 🚚 Free delivery on all orders 🌱 Sustainably & ethically sourced
Top 3 Ad Creative of Farmdrop
Ad Details ：
Headline ：Mind-blowing groceries, delivered.
Text ：Experience Food Euphoria with 20% off your first Farmdrop shop. Use code INTRO20 at checkout and get 10% off your second shop, too.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 147 | 149 |
| Popularity | 632 | 587 | 513 |
| Dimensions | 426 x 426 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 2 | 3 |
| Countries | United Kingdom | Canada,Australia,United States,United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Farmdrop in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Farmdrop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Farmdrop, you can click the app name below to view related reports, or you can find more info in ASOTools.