fastPay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the fastPay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps fastPay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of fastPay
App Name : fastPay
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : DenizBank
Publisher : Instagram,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,True Mobile Caller ID Locator & Call Blocker,Palco MP3,Universal Email App
Total creative ads during the time period : 1,234
Duration : 1,025
Popularity : 127,957
Check ASO Keywords of fastPay
2. fastPay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser fastPay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of fastPay in the recent period. As of 2021-03-15, among the fastPay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, fastPay's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.03%,
Facebook's proportion is 25.0%,
Messenger's proportion is 24.99%,
Audience Network's proportion is 24.98%,
's proportion is .
In the date of 2021-03-15, fastPay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of fastPay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of fastPay. We can see some advertising trends.
Top 1 Ad Creative of fastPay
Ad Details ：
Headline ：10 TL Hediye Al
Text ：fastPay, your new mobile wallet, replaces your physical one without you even noticing it. With fastPay you can: • Send money to anyone instantly and free of charge; all you need is the recipient’s mobile number, • Withdraw the amount on your fastPay account from all DenizBank ATMs all around T...
Top 2 Ad Creative of fastPay
Ad Details ：
Headline ：fastPay
Text ：fastPay’i indir, istanbulkart'ına dilediğin yerden, dilediğin kredi kartınla kolayca ve...
Top 3 Ad Creative of fastPay
Ad Details ：
Headline ：fastPay
Text ：fastPay'i indir, istanbulkart yüklemeni yap, ilk yüklemene 10 TL hediye al!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 199 | 156 |
| Popularity | 804 | 671 | 645 |
| Dimensions | 600 x 314 | 741 x 417 | 796 x 415 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 3 | 2 |
| Countries | United States,Turkey | Turkey | Turkey |
| Language | English | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for fastPay in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free fastPay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to fastPay, you can click the app name below to view related reports, or you can find more info in ASOTools.