felyx Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the felyx's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps felyx.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of felyx
App Name : felyx
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Felyx Sharing B.V.
Publisher : Instagram,Facebook
Total creative ads during the time period : 507
Duration : 696
Popularity : 55,094
Check ASO Keywords of felyx
2. felyx’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser felyx in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of felyx in the recent period. As of 2021-03-15, among the felyx‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, felyx's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.12%,
Instagram's proportion is 26.07%,
Audience Network's proportion is 23.91%,
Messenger's proportion is 23.9%,
's proportion is .
In the date of 2021-03-15, felyx‘s network with the most ads is Facebook and its proportion is 35.29%.
3. Top 3 Ad Creative Analysis of felyx
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of felyx. We can see some advertising trends.
Top 1 Ad Creative of felyx
Ad Details ：
Headline ：Receive 30 driving minutes and enjoy free registration!
Text ：Want to get around Brussels quickly? Try felyx for free!
Top 2 Ad Creative of felyx
Ad Details ：
Headline ：Receive 30 driving minutes and enjoy free registration!
Text ：Avoid traffic jams and don't worry about parking.
Top 3 Ad Creative of felyx
Ad Details ：
Headline ：Roule dès maintenant en e-scooter !
Text ：Vous avez peur de prendre les transports en communs pendant la crise sanitaire 😰 ? Avec felyx, tu roules tranquillement en e-scooter pour seulement 0,30€ la minute 😜 De plus, on ne décompte aucun frais supplémentaire, tout est compris dans le prix, même l’activation👌 Soyez indépendant, roulez en felyx 😎 #Beatthestreets
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 377 | 166 | 56 |
| Popularity | 999 | 972 | 329 |
| Dimensions | 1242 x 1242 | 1242 x 1242 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Belgium | Belgium | Luxembourg,Belgium,Switzerland,Monaco,Central African,France,Congo |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for felyx in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free felyx's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to felyx, you can click the app name below to view related reports, or you can find more info in ASOTools.