FemmeLuxe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FemmeLuxe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FemmeLuxe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FemmeLuxe
App Name : FemmeLuxe
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : FemmeLuxe
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,Ant Smasher,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 1,459
Duration : 654
Popularity : 166,802
Check ASO Keywords of FemmeLuxe
2. FemmeLuxe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FemmeLuxe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FemmeLuxe in the recent period. As of 2021-03-10, among the FemmeLuxe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.59%, Carousel category's proportion is 2.21%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, FemmeLuxe's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.43%,
Instagram's proportion is 26.41%,
Messenger's proportion is 26.39%,
Audience Network's proportion is 20.78%,
's proportion is .
In the date of 2021-03-10, FemmeLuxe‘s network with the most ads is Facebook and its proportion is 26.47%.
3. Top 3 Ad Creative Analysis of FemmeLuxe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FemmeLuxe. We can see some advertising trends.
Top 1 Ad Creative of FemmeLuxe
Ad Details ：
Headline ：Rose Cami Strap Maxi Dress - Serenna
Text ：🚨 New Drop Incoming 🚨
100s of new styles and looks to suit any occasion. Shop now with 15% off your order* and free delivery over £20⚡️
(T&Cs Apply)
Top 2 Ad Creative of FemmeLuxe
Ad Details ：
Headline ：Wine Loungewear Tracksuit Set - Maria
Text ：🚨 New Drop Incoming 🚨
100s of new styles and looks to suit any occasion. Shop now with 15% off your order* and free delivery over £20⚡️
(T&Cs Apply)
Top 3 Ad Creative of FemmeLuxe
Ad Details ：
Headline ：Khaki Loungewear Tracksuit Set - Maria
Text ：🚨 New Drop Incoming 🚨
100s of new styles and looks to suit any occasion. Shop now with 15% off your order* and free delivery over £20⚡️
(T&Cs Apply)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 161 | 161 | 161 |
| Popularity | 970 | 970 | 970 |
| Dimensions | 382 x 600 | 382 x 600 | 382 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FemmeLuxe in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free FemmeLuxe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FemmeLuxe, you can click the app name below to view related reports, or you can find more info in ASOTools.