FIFA Soccer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FIFA Soccer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FIFA Soccer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FIFA Soccer
App Name : FIFA Soccer
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : ELECTRONIC ARTS
Publisher : Instagram,Facebook,Ball bump 3D,Weather Radar & Forecast,weather,Photon Flash Player & Browser
Total creative ads during the time period : 531
Duration : 1,671
Popularity : 85,503
Check ASO Keywords of FIFA Soccer
2. FIFA Soccer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FIFA Soccer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FIFA Soccer in the recent period. As of 2021-03-16, among the FIFA Soccer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, FIFA Soccer's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.53%,
Audience Network's proportion is 25.02%,
Instagram's proportion is 24.78%,
Messenger's proportion is 23.93%,
Google Ads(Admob)'s proportion is 0.74%.
In the date of 2021-03-16, FIFA Soccer‘s network with the most ads is Facebook and its proportion is 23.81%.
3. Top 3 Ad Creative Analysis of FIFA Soccer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FIFA Soccer. We can see some advertising trends.
Top 1 Ad Creative of FIFA Soccer
Ad Details ：
Headline ：FIFA Mobile Football
Text ：Download today! This is the official EA SPORTS account for FIFA Mobile. Need Help? Visit: https://t.co/NPjK5i8L90
Top 2 Ad Creative of FIFA Soccer
Ad Details ：
Headline ：FIFA Mobile Football
Text ：Tweets about football, basketball and other fun
Top 3 Ad Creative of FIFA Soccer
Ad Details ：
Headline ：
Text ：Download today! This is the official EA SPORTS account for FIFA Mobile. Need Help? Visit: https://t.co/NPjK5i8L90
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 443 | 449 | 442 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 320 | 800 x 320 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Malaysia,United States,United Kingdom,Canada,Australia | United Arab Emirates,United Kingdom,Saudi Arabia,Lebanon,Canada,Australia,United States,Bahrian,Kuwait,Azerbaijan,Egypt,Israel,Qatar,Malaysia | United States,Canada,Australia,United Kingdom,Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FIFA Soccer in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free FIFA Soccer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FIFA Soccer, you can click the app name below to view related reports, or you can find more info in ASOTools.