FinWise Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FinWise's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FinWise.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FinWise
App Name : FinWise
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SCB ABACUS CO., LTD.
Publisher : Instagram
Total creative ads during the time period : 18
Duration : 64
Popularity : 1,724
Check ASO Keywords of FinWise
2. FinWise’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FinWise in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FinWise in the recent period. As of 2020-09-30, among the FinWise‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-30, FinWise's the proportion of networks impressions are placed like this:
Messenger's proportion is 32.95%,
Facebook's proportion is 31.36%,
Audience Network's proportion is 31.36%,
Instagram's proportion is 4.34%,
's proportion is .
In the date of 2020-09-30, FinWise‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of FinWise
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FinWise. We can see some advertising trends.
Top 1 Ad Creative of FinWise
Ad Details ：
Headline ：FinWise แอปจัดการบัตรเครดิต
Text ：FinWise (ฟินไว้) แอปพลิเคชันช่วยบริหารจัดการยอดบัตรเครดิต มีบัตรหลายใบแต่จะเคลียร์อย่างไรให้เร็วที่สุด และเส.....
Top 2 Ad Creative of FinWise
Ad Details ：
Headline ：FinWise แอปจัดการบัตรเครดิต
Text ：FinWise (ฟินไว้) แอปพลิเคชันช่วยบริหารจัดการยอดบัตรเครดิต มีบัตรหลายใบแต่จะเคลียร์อย่างไรให้เร็วที่สุด และเส.....
Top 3 Ad Creative of FinWise
Ad Details ：
Headline ：FinWise แอปจัดการบัตรเครดิต
Text ：FinWise (ฟินไว้) แอปพลิเคชันช่วยบริหารจัดการยอดบัตรเครดิต มีบัตรหลายใบแต่จะเคลียร์อย่างไรให้เร็วที่สุด และเส.....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 38 | 38 | 37 |
| Popularity | 207 | 204 | 200 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for FinWise in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free FinWise's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FinWise, you can click the app name below to view related reports, or you can find more info in ASOTools.