FirstLoan Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FirstLoan's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FirstLoan.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FirstLoan
App Name : FirstLoan
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : 深圳市韬睿科技有限公司
Publisher : Instagram
Total creative ads during the time period : 20
Duration : 8
Popularity : 1,097
Check ASO Keywords of FirstLoan
2. FirstLoan’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FirstLoan in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FirstLoan in the recent period. As of 2020-08-23, among the FirstLoan‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-23, FirstLoan's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.79%,
Audience Network's proportion is 39.79%,
Instagram's proportion is 12.92%,
Messenger's proportion is 7.5%,
's proportion is .
In the date of 2020-08-23, FirstLoan‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of FirstLoan
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FirstLoan. We can see some advertising trends.
Top 1 Ad Creative of FirstLoan
Ad Details ：
Headline ：FirstLoan
Text ：About First loan: Frist loan is an platform with the features of Simple application requirement, easy reviewing, high loan amount and etc. We can provide customers with reliable loan service according to their requirements. How to use First loan ? 1. Download and install First loan APP from Google P...
Top 2 Ad Creative of FirstLoan
Ad Details ：
Headline ：FirstLoan
Text ：About First loan: Frist loan is an platform with the features of Simple application requirement, easy reviewing, high loan amount and etc. We can provide customers with reliable loan service according to their requirements. How to use First loan ? 1. Download and install First loan APP from Google P...
Top 3 Ad Creative of FirstLoan
Ad Details ：
Headline ：FirstLoan
Text ：About First loan: Frist loan is an platform with the features of Simple application requirement, easy reviewing, high loan amount and etc. We can provide customers with reliable loan service according to their requirements. How to use First loan ? 1. Download and install First loan APP from Google P...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 7 | 6 |
| Popularity | 64 | 64 | 61 |
| Dimensions | 512 x 250 | 512 x 250 | 512 x 250 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FirstLoan in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free FirstLoan's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FirstLoan, you can click the app name below to view related reports, or you can find more info in ASOTools.