FluentU: Language Learning App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FluentU: Language Learning App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FluentU: Language Learning App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FluentU: Language Learning App
App Name : FluentU: Language Learning App
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,YouTube
Developer : Enux Education Limited
Publisher : Instagram,英语秘方——250 个单词读名著,Grammar Up: Phrasal Verbs Lite,看图猜电视剧,Aprender Inglés: Audio Curso y Vocabulario Rápido,葡萄牙语单词汇,Speak English Conversation
Total creative ads during the time period : 196
Duration : 2,167
Popularity : 16,025
Check ASO Keywords of FluentU: Language Learning App
2. FluentU: Language Learning App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FluentU: Language Learning App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FluentU: Language Learning App in the recent period. As of 2021-03-12, among the FluentU: Language Learning App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, FluentU: Language Learning App's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.79%,
Instagram's proportion is 28.03%,
Audience Network's proportion is 15.59%,
Messenger's proportion is 15.59%,
's proportion is .
In the date of 2021-03-12, FluentU: Language Learning App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FluentU: Language Learning App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FluentU: Language Learning App. We can see some advertising trends.
Top 1 Ad Creative of FluentU: Language Learning App
Ad Details ：
Headline ：Learn by Videos
Text ：fluentu.com
Top 2 Ad Creative of FluentU: Language Learning App
Ad Details ：
Headline ：Learn by Videos
Text ：fluentu.com
Top 3 Ad Creative of FluentU: Language Learning App
Ad Details ：
Headline ：Learn to speak like a native!
Text ：FluentU is a way to learn with authentic content that actually works in real life. 🌎
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 90 | 80 | 150 |
| Popularity | 707 | 604 | 460 |
| Dimensions | 2120 x 351 | 1060 x 175 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | YouTube | YouTube | |
| Related Ads | 1 | 1 | 4 |
| Countries | Egypt,Thailand,United States,Hong Kong,Greece,Turkey,Saudi Arabia,Indonesia,Colombia,Puerto Rico,Romania,Pakistan,Sweden,Philippines,Slovak,Portugal,Vietnam,Algeria,Israel,Poland | Argentina,Ukraine,Peru,Turkey,Slovak,Algeria,Korea,Thailand,Jordan,Brazil,Greece,Morocco,Israel,India,Saudi Arabia,Russia,United States | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FluentU: Language Learning App in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free FluentU: Language Learning App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FluentU: Language Learning App, you can click the app name below to view related reports, or you can find more info in ASOTools.