Folha de S.Paulo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Folha de S.Paulo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Folha de S.Paulo.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Folha de S.Paulo
App Name : Folha de S.Paulo
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Folha de S.Paulo
Publisher : Folha de S.Paulo,Ant Smasher by Best Cool Fun Games
Total creative ads during the time period : 112
Duration : 725
Popularity : 24,089
2. Folha de S.Paulo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Folha de S.Paulo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Folha de S.Paulo in the recent period. As of 2020-09-03, among the Folha de S.Paulo‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, Folha de S.Paulo’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 96.38%,
Facebook’s proportion is 3.62%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-03, Folha de S.Paulo‘s network with the most ads is Instagram and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Folha de S.Paulo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Folha de S.Paulo. We can see some advertising trends.
Top 1 Ad Creative of Folha de S.Paulo
Ad Details ：
Headline ：Comunidades na Amazônia começam a trocar diesel por energia solar
Text ：Em todo o país, menos de 1% da população não é atendida pelas distribuidoras de energia elétrica. São cerca de 500 mil famílias, e 70% delas estão na Amazônia, segundo dados do Ministério de Minas e Energia (MME).
Top 2 Ad Creative of Folha de S.Paulo
Ad Details ：
Headline ：Presidenciáveis esquecem de ferrovias em plano de governo
Text ：Nem parece que o país enfrentou no período pré-eleitoral crise de abastecimento com o movimento dos caminhoneiros e discutiu a redução da dependência do transporte rodoviário para o escoamento de carga. O sistema ferroviário, apontado como alternativa ao tráfego de caminhões, foi
Top 3 Ad Creative of Folha de S.Paulo
Ad Details ：
Headline ：Empresários bancam campanha contra o PT pelo WhatsApp
Text ：Empresas estão comprando pacotes de disparos em massa de mensagens contra o PT no WhatsApp e preparam uma grande operação na semana anterior ao segundo turno. A prática é ilegal, pois se trata de doação de campanha por empresas, vedada pela legislação eleitoral, e não declarada. A Folha
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 371 | 583 | 680 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 2400 x 1600 | 2400 x 1600 | 2400 x 1600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil,Portugal,Angola | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Folha de S.Paulo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Folha de S.Paulo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Folha de S.Paulo, you can click the app name below to view related reports.