Food Lion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Food Lion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Food Lion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Food Lion
App Name : Food Lion
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Food Lion, LLC
Publisher : Facebook,Instagram
Total creative ads during the time period : 225
Duration : 689
Popularity : 12,375
Check ASO Keywords of Food Lion
2. Food Lion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Food Lion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Food Lion in the recent period. As of 2021-03-13, among the Food Lion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 6.67%, Carousel category's proportion is 83.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Food Lion's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.37%,
Instagram's proportion is 49.63%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, Food Lion‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Food Lion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Food Lion. We can see some advertising trends.
Top 1 Ad Creative of Food Lion
Ad Details ：
Headline ：Food Lion Store Now Open
Text ：We make it easy to grab the groceries you need and check out in no time! Learn more: http://bit.ly/3sCTbpG
Top 2 Ad Creative of Food Lion
Ad Details ：
Headline ：Food Lion Store Now Open
Text ：We make it easy to grab the groceries you need and check out in no time! Learn more: http://bit.ly/3sCTbpG
Top 3 Ad Creative of Food Lion
Ad Details ：
Headline ：
Text ：AD: Now more than ever I think we are all doing everything we can to save a little bit of money or cut down on some expenses. Especially ways that are EASY or don't require any additional work on our part, right? While I was meal planning last week, I was in my @foodlion app and saw that I saved $162 last year just by shopping at Food Lion! That's about two weeks of groceries right there! In stories I'm sharing a few ways that they help me save while I'm meal planning, like their awesome Shop & Earn rewards, their weekly deals and their coupons. The mobile app makes it super convenient to track all my savings and I love seeing my bill go down at checkout when those Shop & Earn rewards are applied. Food Lion gives you more savings than you bargained for so if you're like me and trying to find EASY ways to save, you should definitely check out your #FoodLion to see how much you could be saving! Pricing varies by zip code so be sure to check you store's weekly flyer for accurate pricing at your favorite store. https://lnk2.io/whCJPD5 #SavingsAtFoodLion #MVPSavings #budgetmeals #FoodLionMVP #Foodliongroceryhaul #FL #budgetmoms #groceryshopping
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 16 | 16 | 6 |
| Popularity | 67 | 67 | 61 |
| Dimensions | 426 x 222 | 426 x 222 | 600 x 450 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 5 | 5 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United Kingdom,United States,Canada,Australia | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Food Lion in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Food Lion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Food Lion, you can click the app name below to view related reports, or you can find more info in ASOTools.