Food Network Kitchen Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Food Network Kitchen's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Food Network Kitchen.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Food Network Kitchen
App Name : Food Network Kitchen
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Discovery Digital Ventures, LLC
Publisher : Instagram,All Recipes Free - Food Recipes App,Treehouse Table,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,Korean Food Recipes - 10k Recipes,Video Collage Maker,AirBrush: Easy Photo Editor
Total creative ads during the time period : 937
Duration : 1,072
Popularity : 119,878
Check ASO Keywords of Food Network Kitchen
2. Food Network Kitchen’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Food Network Kitchen in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Food Network Kitchen in the recent period. As of 2020-12-28, among the Food Network Kitchen‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-28, Food Network Kitchen's the proportion of networks impressions are placed like this:
Audience Network's proportion is 41.13%,
Facebook's proportion is 30.61%,
Instagram's proportion is 14.13%,
Messenger's proportion is 14.13%,
's proportion is .
In the date of 2020-12-28, Food Network Kitchen‘s network with the most ads is Audience Network and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Food Network Kitchen
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Food Network Kitchen. We can see some advertising trends.
Top 1 Ad Creative of Food Network Kitchen
Ad Details ：
Headline ：Kentucky Grapevine Buttermilk Biscuits
Text ：Download the Food Network In the Kitchen app for recipes that will please anyone and everyone!
Top 2 Ad Creative of Food Network Kitchen
Ad Details ：
Headline ：Start Your 30-Day Free Trial
Text ：Get in the holiday spirit with Food Network Kitchen. Claim your 30-day free trial.
Top 3 Ad Creative of Food Network Kitchen
Ad Details ：
Headline ：Start Your 30-Day Free Trial
Text ：Get in the holiday spirit with Food Network Kitchen. Claim your 30-day free trial.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 120 | 90 | 90 |
| Popularity | 789 | 729 | 723 |
| Dimensions | 400 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Food Network Kitchen in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Food Network Kitchen's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Food Network Kitchen, you can click the app name below to view related reports, or you can find more info in ASOTools.