Fortnite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fortnite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fortnite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fortnite
App Name : Fortnite
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Epic Games
Publisher : Instagram,Facebook,desert sniper shooter 3d - real shooting experince : full free game,Dragon Ninja VR,口袋先锋 for 口袋妖怪(Pokemon GO)精灵宝可梦go城市,Las Vegas Auto Clash Of Grand City Crime Simulator,Trial Xtreme 4 Moto Bike Game,漫畫-瀏覽器,Gas Station: Car Parking Sim
Total creative ads during the time period : 5,303
Duration : 1,127
Popularity : 467,056
Check ASO Keywords of Fortnite
2. Fortnite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fortnite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fortnite in the recent period. As of 2021-03-16, among the Fortnite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Fortnite's the proportion of networks impressions are placed like this:
Instagram's proportion is 55.58%,
Facebook's proportion is 44.42%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Fortnite‘s network with the most ads is Instagram and its proportion is 54.17%.
3. Top 3 Ad Creative Analysis of Fortnite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fortnite. We can see some advertising trends.
Top 1 Ad Creative of Fortnite
Ad Details ：
Headline ：Fortnite Android/iOS
Text ：Top Trending Game Globally. More than 50M Players. Check Out The Latest Version.
Top 2 Ad Creative of Fortnite
Ad Details ：
Headline ：Pase De Batalla De La
Text ：¡En la temporada X, se ha tergiversado el tiempo! Cuanto más juguéis
Top 3 Ad Creative of Fortnite
Ad Details ：
Headline ：Pase De Batalla De La
Text ：¡En la temporada X, se ha tergiversado el tiempo! Cuanto más juguéis
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 324 | 354 | 460 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 1920 x 1080 | 1920 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | Kirghizia,East Timor,Colombia,Kazakhstan,Afghanistan,Thailand,Malaysia,Mongolia,Azerbaijan,Jordan,Georgia | Colombia,Azerbaijan |
| Language | English | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Fortnite in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Fortnite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fortnite, you can click the app name below to view related reports, or you can find more info in ASOTools.