Fortnite Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fortnite’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fortnite.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fortnite

App Name : Fortnite

Logo

Fortnite-SocialPeta

OS : iOS

Network : Google Ads(Admob),Twitter,Facebook

Developer : Epic Games

Publisher : desierto de francotirador tirador 3d - experiencia de disparo real: el juego completo gratis,龙之忍者VR - 国产VR独立动作游戏,口袋先锋 for 口袋妖怪(Pokemon GO)精灵宝可梦go城市,Las Vegas Auto Clash Of Grand City Crime Simulator,Trial Xtreme 4,漫畫-瀏覽器,Gas Station: Car Parking Sim,Home Design 3D

Total creative ads during the time period : 3,548

Duration : 937

Popularity : 345,109

2. Fortnite’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fortnite in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fortnite in the recent period. As of 2020-09-07, among the Fortnite‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Fortnite’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 99.94%,

Facebook’s proportion is 0.06%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, Fortnite‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Fortnite

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fortnite. We can see some advertising trends.

Top 1 Ad Creative of Fortnite

Ad Details :

Headline :Fortnite Android/iOS

Text :Top Trending Game Globally. More than 50M Players. Check Out The Latest Version.

Top 2 Ad Creative of Fortnite

Ad Details :

Headline :Android版フォートナイトのローンチに関する技術系ブログ

Text :技術者のこうした苦労をしっかり発信するの凄いな。「フォートナイトをモバイル向けに最適化するため、Samsungと密に協力しました。(中略) Googleからもエンジニアが派遣され」とか胸熱だ。>Android版フォートナイトのローンチに関する技術系ブログ https://t.co/uNZvrQnXov

Top 3 Ad Creative of Fortnite

Ad Details :

Headline :

Text :これでジ・エンドだ。 https://t.co/oFFucVY4n0

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 324 222 7
Popularity 999 993 992
Dimensions 600 x 314 1200 x 675
Creative Type Image Image Image
Network Google Ads(Admob) Twitter Twitter
Related Ads 2 1 1
Countries United Kingdom,Canada,United States,Australia Japan Japan
Language English Japanese Japanese

Through the above analysis, we can see that the most effective channel for Fortnite in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free Fortnite’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fortnite, you can click the app name below to view related reports.