FP Taiwan Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FP Taiwan's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FP Taiwan.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FP Taiwan
App Name : FP Taiwan
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Quasar Technology CO., LTD. (TW)
Publisher : Instagram,Facebook
Total creative ads during the time period : 60
Duration : 351
Popularity : 6,991
Check ASO Keywords of FP Taiwan
2. FP Taiwan’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FP Taiwan in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FP Taiwan in the recent period. As of 2021-05-26, among the FP Taiwan‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, FP Taiwan's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-26, FP Taiwan‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FP Taiwan
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FP Taiwan. We can see some advertising trends.
Top 1 Ad Creative of FP Taiwan
Ad Details ：
Headline ：立即預約一對一評估檢測
Text ：【衝刺成果🏃♂】
Sprint result
客戶是位百米衝刺選手，一年半前因為一次的槓鈴深蹲，導致椎間盤突出，自此百米成績就從11.39退步到11.70左右無法恢復，於是找上了 @fp.taiwan
Client is a 100 meters sprint player. He injured his lower back (disc herniation) once he did a lower back squat . Since then his 100m records drop from 11.39 to 11.70. He found @fp.taiwan and decided to give a try.
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經過了約四十堂課的訓練，我們幫助客戶從傳統重訓轉換到FP訓練，除了不再傷害他的椎間盤健康外，還幫助他突破個人最佳成績，從 11.39秒進步到11.35秒。
最高極速也從27kph到30.5kph。
We took about 40 sessions to help him recovers from the injury and break his personal best from 11.39s to 11.35s with only FP training. His max speed also increase from 27kph to 30.5 kph.
在影片中我們能看到他的影片對比，進步以下幾點：
✔️上肢軀幹的扭轉
✔️步距提升
✔️手臂肌肉的參與
In before/after video we can see below progress:
✔️Trunk rotation increase
✔️Larger stride
✔️Arms muscle incorporation
還有很多細節我們可以再進步，請拭目以待！
There are still lots of work we need to do. Great progress for him. We will keep up the work.
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✳️一對一私人教練課程(目前每人提供一次898元體驗課程）
適合：一般民眾
報名： www.fptaiwan.com.tw
✳️六週團體課（八月台北高雄開班）
適合：有一年以上運動經驗or教練、治療師
報名：https://forms.gle/fx4AgSRqQsawj47N7
✳️Human Foundation 研習課 11月
報名：https://courses.functionalpatterns.com/human-foundations-taipei-taiwan/
✅台北信義店：
信義區基隆路一段135號
✅高雄前鎮店：
前鎮區翠亨北路399號
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#fpisthestandard #functionalpatterns #健身新文化 #重訓 #運動 #跑步 #比賽 #健身 #肌力
Top 2 Ad Creative of FP Taiwan
Ad Details ：
Headline ：立即預約一對一評估檢測
Text ：「成果分享」
影片中的客戶在2018年10月時，累積十五年的脊椎問題：五個有滑脫、突出的椎間盤大爆發，在此之前她還是個半職業的足球選手、喜歡攀岩、跑酷，但是最後他的椎間盤突出、椎體滑脫等造成神經壓迫，讓她在醫院躺了三個月，同時有類癱瘓的徵狀（如影片中左邊）。
出院後他想再次擁有正常行走的能力，於是找上的FP人體力學專家，在與醫生的配合下，她在今年不只恢復行走的能力，甚至還可以開始跑步了
👏🏽👏🏽
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✳️一對一私人教練課程(目前每人提供一次898元體驗課程）
適合：一般民眾
報名： www.fptaiwan.com.tw
✳️六週團體課（八月台北高雄開班）
適合：有一年以上運動經驗or教練、治療師
報名：https://forms.gle/fx4AgSRqQsawj47N7
✳️Human Foundation 研習課 11月
報名：https://courses.functionalpatterns.com/human-foundations-taipei-taiwan/
✅台北信義店：
信義區基隆路一段135號
✅高雄前鎮店：
前鎮區翠亨北路399號
Top 3 Ad Creative of FP Taiwan
Ad Details ：
Headline ：立即預約一對一評估檢測
Text ：「成果分享」
影片中的客戶在2018年10月時，累積十五年的脊椎問題：五個有滑脫、突出的椎間盤大爆發，在此之前她還是個半職業的足球選手、喜歡攀岩、跑酷，但是最後他的椎間盤突出、椎體滑脫等造成神經壓迫，讓她在醫院躺了三個月，同時有類癱瘓的徵狀（如影片中左邊）。
出院後他想再次擁有正常行走的能力，於是找上的FP人體力學專家，在與醫生的配合下，她在今年不只恢復行走的能力，甚至還可以開始跑步了
👏🏽👏🏽
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✳️一對一私人教練課程(目前每人提供一次898元體驗課程）
適合：一般民眾
報名： www.fptaiwan.com.tw
✳️六週團體課（八月台北高雄開班）
適合：有一年以上運動經驗or教練、治療師
報名：https://forms.gle/fx4AgSRqQsawj47N7
✳️Human Foundation 研習課 11月
報名：https://courses.functionalpatterns.com/human-foundations-taipei-taiwan/
✅台北信義店：
信義區基隆路一段135號
✅高雄前鎮店：
前鎮區翠亨北路399號
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 80 | 64 | 64 |
| Popularity | 570 | 407 | 403 |
| Dimensions | 400 x 266 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for FP Taiwan in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free FP Taiwan's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FP Taiwan, you can click the app name below to view related reports, or you can find more info in ASOTools.