Freeze Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Freeze's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Freeze.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Freeze
App Name : Freeze
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : SwapGroup LTD
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Canasta - Card Game,Drift Mania Championship,GulogGratis
Total creative ads during the time period : 726
Duration : 661
Popularity : 87,066
Check ASO Keywords of Freeze
2. Freeze’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Freeze in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Freeze in the recent period. As of 2021-03-13, among the Freeze‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 67.8%, Playable Ads category's proportion is 0.0%, Image category's proportion is 32.2%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Freeze's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.42%,
Instagram's proportion is 34.55%,
Messenger's proportion is 6.62%,
Audience Network's proportion is 6.41%,
's proportion is .
In the date of 2021-03-13, Freeze‘s network with the most ads is Instagram and its proportion is 27.12%.
3. Top 3 Ad Creative Analysis of Freeze
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Freeze. We can see some advertising trends.
Top 1 Ad Creative of Freeze
Ad Details ：
Headline ：Debt advice & Solution App
Text ：We are helping thousands of people find solutions to any debt issues they may be facing. Get free & impartial debt advice in an app
Top 2 Ad Creative of Freeze
Ad Details ：
Headline ：Debt advice & Solution App
Text ：We are helping thousands of people find solutions to any debt issues they may be facing. Get free & impartial debt advice in an app
Top 3 Ad Creative of Freeze
Ad Details ：
Headline ：
Text ：We are helping thousands of people become completely debt free. And the best thing is you can do it all on smartphone.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 430 | 505 | 505 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 2 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Freeze in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Freeze's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Freeze, you can click the app name below to view related reports, or you can find more info in ASOTools.