FreshBooks -Invoice+Accounting Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the FreshBooks -Invoice+Accounting's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FreshBooks -Invoice+Accounting.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of FreshBooks -Invoice+Accounting

App Name : FreshBooks -Invoice+Accounting


FreshBooks -Invoice+Accounting-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : FreshBooks Cloud Accounting

Publisher : Instagram,Basics of C Programming,电池管家-电池检测维护大师,Hackuna - (Anti-Hack),Facebook,Coupons for Airbnb, Inc.

Total creative ads during the time period : 1,602

Duration : 1,318

Popularity : 178,740

Check ASO Keywords of FreshBooks -Invoice+Accounting

2. FreshBooks -Invoice+Accounting’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FreshBooks -Invoice+Accounting in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of FreshBooks -Invoice+Accounting in the recent period. As of 2021-03-15, among the FreshBooks -Invoice+Accounting‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 41.18%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.98%, Carousel category's proportion is 7.84%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, FreshBooks -Invoice+Accounting's the proportion of networks impressions are placed like this:

Instagram's proportion is 34.58%,

Facebook's proportion is 29.01%,

Audience Network's proportion is 21.14%,

Messenger's proportion is 15.26%,

's proportion is .

In the date of 2021-03-15, FreshBooks -Invoice+Accounting‘s network with the most ads is Facebook and its proportion is 28.43%.

3. Top 3 Ad Creative Analysis of FreshBooks -Invoice+Accounting

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FreshBooks -Invoice+Accounting. We can see some advertising trends.

Top 1 Ad Creative of FreshBooks -Invoice+Accounting

Ad Details :

Headline :Time Tracking

Text :FreshBooks makes tracking time so easy, you’ll never be alarmed when clients ask for proof.

Top 2 Ad Creative of FreshBooks -Invoice+Accounting

Ad Details :

Headline :You’re not in this alone

Text :Are unpaid invoices coming back to haunt you? Automate late payment reminders with FreshBooks.

Top 3 Ad Creative of FreshBooks -Invoice+Accounting

Ad Details :

Headline :You’re not in this alone

Text :Catch more ZZZs (and more $$$s) by letting your clients pay their preferred way. FreshBooks can help.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 181 207 115
Popularity 988 696 549
Dimensions 426 x 240 400 x 224 426 x 240
Creative Type Video Video Video
Network Facebook Facebook Instagram
Related Ads 1 4 11
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for FreshBooks -Invoice+Accounting in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free FreshBooks -Invoice+Accounting's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to FreshBooks -Invoice+Accounting, you can click the app name below to view related reports, or you can find more info in ASOTools.