Fridays Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fridays’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fridays.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fridays

App Name : Fridays



OS : Android

Network : Facebook,Instagram

Developer : TGI Friday’s Inc.

Publisher :

Total creative ads during the time period : 59

Duration : 191

Popularity : 3,699

2. Fridays’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fridays in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fridays in the recent period. As of 2020-09-06, among the Fridays‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Fridays’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 58.21%,

Facebook’s proportion is 41.79%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Fridays‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Fridays

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fridays. We can see some advertising trends.

Top 1 Ad Creative of Fridays

Ad Details :

Headline :Family Meal Boxes To-Go!

Text :Ready to Heat or Ready to Eat! Fridays Family Style Meals ready To Go. Bring home Burgers, Ribs, Steaks, Pasta and Appetizers today. Participating locations. Menu Items may vary. Order now and pick up curbside. Participating Locations. Terms apply.

Top 2 Ad Creative of Fridays

Ad Details :

Headline :Family Meals To-Go!

Text :Family Style Meals ready To Go. Fridays Signature Whiskey Ribs, Chicken, Pasta, Salads & Appetizers make any occasion special. Meals feed 4-6 people. Order now and pick up curbside. Participating Locations. Terms apply.

Top 3 Ad Creative of Fridays

Ad Details :

Headline :TGI Fridays

Text :Pick up Fridays Burger, Rib, Steak, Chicken, Shrimp Kits Quality meats, uncooked and ready to prepare right in your own home. Order now and pick up curbside. Participating Locations. Terms apply.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 85 51 61
Popularity 203 191 134
Dimensions 720 x 720 1080 x 1080 640 x 640
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 3 2 3
Countries United States United States Canada,Australia,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Fridays in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Fridays’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fridays, you can click the app name below to view related reports.