Gap+ Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Gap+'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gap+.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Gap+

App Name : Gap+

Logo：

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Gap Official

Publisher : Instagram,Facebook,UC Mini-Download Video Status & Movies,Korean Food Recipes - 10k Recipes,Talkray - Free Calls Texts,True Mobile Caller ID Locator & Call Blocker

Total creative ads during the time period : 364

Duration : 992

Popularity : 39,291

Check ASO Keywords of Gap+

2. Gap+’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gap+ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Gap+ in the recent period. As of 2021-03-16, among the Gap+‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 7.27%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Gap+'s the proportion of networks impressions are placed like this:

Instagram's proportion is 25.89%,

Facebook's proportion is 25.55%,

Messenger's proportion is 25.48%,

Audience Network's proportion is 23.08%,

's proportion is .

In the date of 2021-03-16, Gap+‘s network with the most ads is Instagram and its proportion is 27.27%.

3. Top 3 Ad Creative Analysis of Gap+

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gap+. We can see some advertising trends.

Top 1 Ad Creative of Gap+

Ad Details ：

Headline ：Phone, Keys, Wallet…Mask ✓

Text ：In packs of 3 or 8

Top 2 Ad Creative of Gap+

Ad Details ：

Headline ：Phone, Keys, Wallet…Mask ✓

Text ：In packs of 3 or 8

Top 3 Ad Creative of Gap+

Ad Details ：

Headline ：Phone, Keys, Wallet…Mask ✓

Text ：In packs of 3 or 8

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Gap+ in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Gap+'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Gap+, you can click the app name below to view related reports, or you can find more info in ASOTools.

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