GLAM - Live video chat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GLAM - Live video chat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GLAM - Live video chat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GLAM - Live video chat
App Name : GLAM - Live video chat
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Cupist Inc.
Publisher : Instagram,Treehouse Table,UC Mini-Download Video Status & Movies,USA Weather forecast,30 Day Fitness Challenge - Workout at Home,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 1,698
Duration : 1,221
Popularity : 309,558
Check ASO Keywords of GLAM - Live video chat
2. GLAM - Live video chat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GLAM - Live video chat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GLAM - Live video chat in the recent period. As of 2021-03-15, among the GLAM - Live video chat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 70.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 29.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, GLAM - Live video chat's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.12%,
Messenger's proportion is 24.37%,
Audience Network's proportion is 23.75%,
Instagram's proportion is 23.75%,
's proportion is .
In the date of 2021-03-15, GLAM - Live video chat‘s network with the most ads is Messenger and its proportion is 26.83%.
3. Top 3 Ad Creative Analysis of GLAM - Live video chat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GLAM - Live video chat. We can see some advertising trends.
Top 1 Ad Creative of GLAM - Live video chat
Ad Details ：
Headline ：매일매일 12,000건 연결! 나도 썸남 만들러 가기>>
Text ：남자 연락 1도 없는 카톡창 어쩔?..🤬
이제 글램으로 훈남들에게 먼저 선톡받자!
Top 2 Ad Creative of GLAM - Live video chat
Ad Details ：
Headline ：원하는 사람만 확실하게 소개받는 데이팅 앱 >>
Text ：괜찮은 사람 만나려고 소개팅 앱 깔았는데
이상한 사람만 나와서 앱 지워본 사람? 이제 그럴일 없어짐...
Top 3 Ad Creative of GLAM - Live video chat
Ad Details ：
Headline ：훈남들이 선톡오는 데이팅 앱 글램!
Text ：엽사 올려도 귀엽다고 선톡오는거 실화냐;;
글램에서는 그게 가능합니다만..?
@남자 톡 없는 내친구 제발 쓰자
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 347 | 384 | 296 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 1200 | 1280 x 720 | 1200 x 1200 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for GLAM - Live video chat in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free GLAM - Live video chat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GLAM - Live video chat, you can click the app name below to view related reports, or you can find more info in ASOTools.