Global Citizen Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Global Citizen's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Global Citizen.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Global Citizen
App Name : Global Citizen
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Global Poverty Project
Publisher : Instagram,Facebook
Total creative ads during the time period : 14
Duration : 1,695
Popularity : 6,333
Check ASO Keywords of Global Citizen
2. Global Citizen’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Global Citizen in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Global Citizen in the recent period. As of 2021-05-07, among the Global Citizen‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-07, Global Citizen's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.11%,
Instagram's proportion is 25.11%,
Messenger's proportion is 25.11%,
Facebook's proportion is 24.67%,
's proportion is .
In the date of 2021-05-07, Global Citizen‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Global Citizen
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Global Citizen. We can see some advertising trends.
Top 1 Ad Creative of Global Citizen
Ad Details ：
Headline ：The Global Citizen app Declassified Case File
Text ：A mobile app enabling millions to take action, transforming into the future of social activism and awareness.
Top 2 Ad Creative of Global Citizen
Ad Details ：
Headline ：The Global Citizen app Declassified Case File
Text ：A mobile app enabling millions to take action, transforming into the future of social activism and awareness.
Top 3 Ad Creative of Global Citizen
Ad Details ：
Headline ：The Global Citizen app Declassified Case File
Text ：A mobile app enabling millions to take action, transforming into the future of social activism and awareness.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 206 | 206 | 206 |
| Popularity | 965 | 965 | 964 |
| Dimensions | 600 x 315 | 600 x 315 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Australia,Canada,United States,United Kingdom | United Kingdom,United States,Australia,Canada | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Global Citizen in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Global Citizen's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Global Citizen, you can click the app name below to view related reports, or you can find more info in ASOTools.