GMANEWS Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GMANEWS Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GMANEWS Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GMANEWS Online
App Name : GMANEWS Online
Logo：
OS : iOS
Network : Facebook
Developer : GMA New Media Inc.
Publisher :
Total creative ads during the time period : 27
Duration : 807
Popularity : 3,025
Check ASO Keywords of GMANEWS Online
2. GMANEWS Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GMANEWS Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GMANEWS Online in the recent period. As of 2020-11-19, among the GMANEWS Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-19, GMANEWS Online's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-19, GMANEWS Online‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of GMANEWS Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GMANEWS Online. We can see some advertising trends.
Top 1 Ad Creative of GMANEWS Online
Ad Details ：
Headline ：US to provide P204-M health aid to Philippines in fight vs. COVID-19
Text ：The United States is providing the Philippines nearly P204 million in health assistance to help address the #COVID19 pandemic in Manila and around the country. The aid will support laboratory system preparedness, case-finding and event-based surveillance, technical expert response and preparedness, risk communication, and infection prevention. | via GMA News #FriendsPartnersAllies #COVID19PH #coronavirus
Top 2 Ad Creative of GMANEWS Online
Ad Details ：
Headline ：US government launches P1.1-B biodiversity project in Philippines
Text ：Tourist attraction Cleopatra’s Needle in Puerto Princesa City, Palawan is one of the target sites for environmental protection and preservation under USAID Philippines’ Php1.1-billion biodiversity project. #FriendsPartnersAllies | via GMA News
Top 3 Ad Creative of GMANEWS Online
Ad Details ：
Headline ：Injured construction worker worked almost 24 hours to rush SEA Games venue
Text ："Ang sabi ni engineer kailangang matapos 'yun bago mag 4 o’ clock ng hapon e natapos namin alas tres." May darating na bisita raw, minamadali. 'Yun ang sabi ng boss namin saka 'yung engineer na kausap nila."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 992 | 643 | 337 |
| Dimensions | 800 x 400 | 640 x 425 | 800 x 448 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Philippines | Canada,Australia,United Kingdom,United States | Philippines |
| Language | English | English | Filipino |
Through the above analysis, we can see that the most effective channel for GMANEWS Online in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free GMANEWS Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GMANEWS Online, you can click the app name below to view related reports, or you can find more info in ASOTools.