Gofood Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Gofood’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gofood.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Gofood

App Name : Gofood

Logo

Gofood-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Shanavas Mohammed

Publisher : MagnoJuegos 5-EN-1,Cacheta Online,Keep型男-健身+格斗-您的移动健身教练,The ABC Song Educational Game,中国象棋豪华版,Buraco Mano a Mano,神魔助手(攻略、圖鑑、徵戰友) for 神魔之塔

Total creative ads during the time period : 98

Duration : 40

Popularity : 6,452

2. Gofood’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Gofood in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Gofood in the recent period. As of 2020-09-06, among the Gofood‘s ad creative, the Html category’s proportion is 90.48%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 9.52%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Gofood’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-06, Gofood‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Gofood

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gofood. We can see some advertising trends.

Top 1 Ad Creative of Gofood

Ad Details :

Headline :Download App & Get 25% Off on First Three Orders

Text :

Top 2 Ad Creative of Gofood

Ad Details :

Headline :Avail 25% Discount On Your First 3 Orders

Text :GoFood delivers goodness all around; to you and to your favourite UAE restaurants. Get 25% off on your first 3 orders! Order Now!

Top 3 Ad Creative of Gofood

Ad Details :

Headline :Download App & Get 30% Off on Grocery Shopping

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 23 30 15
Popularity 114 102 85
Dimensions 400 x 400 400 x 400 224 x 400
Creative Type Video Video Video
Network Instagram Facebook Instagram
Related Ads 1 2 1
Countries United Arab Emirates Australia,Canada,United Kingdom,United States United Arab Emirates
Language English English English

Through the above analysis, we can see that the most effective channel for Gofood in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Gofood’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Gofood, you can click the app name below to view related reports.