Gofood Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gofood's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gofood.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gofood
App Name : Gofood
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Shanavas Mohammed
Publisher : Instagram,Cacheta Gin Rummy - Card Game,MagnoJuegos 5-EN-1,Kids Car Racers,Bubbu – My Virtual Pet,通常攻撃の神,Keep型男-健身+格斗-您的移动健身教练,驚人的豪華轎車巴士駕駛模擬器遊戲的3D。
Total creative ads during the time period : 166
Duration : 57
Popularity : 10,566
Check ASO Keywords of Gofood
2. Gofood’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gofood in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gofood in the recent period. As of 2020-09-23, among the Gofood‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-23, Gofood's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-23, Gofood‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Gofood
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gofood. We can see some advertising trends.
Top 1 Ad Creative of Gofood
Ad Details ：
Headline ：Download App & Get 25% Off on First Three Orders
Text ：
Top 2 Ad Creative of Gofood
Ad Details ：
Headline ：Avail 25% Discount On Your First 3 Orders
Text ：GoFood delivers goodness all around; to you and to your favourite UAE restaurants. Get 25% off on your first 3 orders! Order Now!
Top 3 Ad Creative of Gofood
Ad Details ：
Headline ：Avail 200 AED Cashback
Text ：GoFood is a food and grocery delivery app created and backed by the UAE restaurant community! When you order from GoFood, you experience delivery differently. With over 2000 restaurants to choose from and hassle-free next-day grocery delivery, GoFood is good for you! With low commission rates cha...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 30 | 16 |
| Popularity | 114 | 102 | 89 |
| Dimensions | 400 x 400 | 400 x 400 | 1000 x 1000 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 1 |
| Countries | United Arab Emirates | Australia,Canada,United Kingdom,United States | United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Gofood in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Gofood's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gofood, you can click the app name below to view related reports, or you can find more info in ASOTools.