GoodLife Fitness Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the GoodLife Fitness’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoodLife Fitness.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of GoodLife Fitness

App Name : GoodLife Fitness

Logo

GoodLife Fitness-SocialPeta

OS : iOS

Network : Instagram,Facebook,Audience Network

Developer : GoodLife Fitness Centres Inc

Publisher : Huffington Post - News

Total creative ads during the time period : 28

Duration : 402

Popularity : 2,136

2. GoodLife Fitness’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser GoodLife Fitness in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of GoodLife Fitness in the recent period. As of 2020-09-07, among the GoodLife Fitness‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, GoodLife Fitness’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 93.32%,

Facebook’s proportion is 6.68%,

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In the date of 2020-09-07, GoodLife Fitness‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of GoodLife Fitness

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoodLife Fitness. We can see some advertising trends.

Top 1 Ad Creative of GoodLife Fitness

Ad Details :

Headline :GoodLife Fitness

Text :Join the #CANADIANSTRONG that make GoodLife home in the true north.

Top 2 Ad Creative of GoodLife Fitness

Ad Details :

Headline :GoodLife Fitness

Text :We’re on a mission to help every Canadian get stronger. Join the #CANADIANSTRONG

Top 3 Ad Creative of GoodLife Fitness

Ad Details :

Headline :Free GoodLife Fitness App

Text :As Clubs across Canada re-open, use the GoodLife Fitness app to stay up to date with our latest changes and precautions to ensure your health and safety. Download the app or head to the Member site to get the information you need, or to book your workout and Group Fitness class in advance!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 65 64 33
Popularity 195 195 147
Dimensions 720 x 900 720 x 900 426 x 426
Creative Type Video Video Video
Network Instagram Instagram Facebook
Related Ads 2 2 1
Countries United States,Australia,United Kingdom,Canada Canada,United Kingdom,Australia,United States Canada
Language English English English

Through the above analysis, we can see that the most effective channel for GoodLife Fitness in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free GoodLife Fitness’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to GoodLife Fitness, you can click the app name below to view related reports.