Google Ads Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Ads's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Ads.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Ads
App Name : Google Ads
Logo：
OS : Android
Network : Google Ads(Admob),YouTube,Facebook
Developer : Google LLC
Publisher : 公主的服装店 - 儿童小游戏免费,Maps of All Countries Geo-Quiz,wetter.at,CloudPets Lite,Gas Station: Car Parking Sim,Monster Truck Parking Game Real Car Racing Games,Lane Racing,Multi Level Parking Simulator,Reminder Pro
Total creative ads during the time period : 2,635
Duration : 2,263
Popularity : 248,655
Check ASO Keywords of Google Ads
2. Google Ads’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Ads in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Ads in the recent period. As of 2021-05-28, among the Google Ads‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Google Ads's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
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's proportion is .
In the date of 2021-05-28, Google Ads‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Google Ads
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Ads. We can see some advertising trends.
Top 1 Ad Creative of Google Ads
Ad Details ：
Headline ：Sign Up For Google Ads Quickly
Text ：Advertise Your Business
Top 2 Ad Creative of Google Ads
Ad Details ：
Headline ：Reach new customers
Text ：Reach customers at the right time \x26 right place with the right message.
Top 3 Ad Creative of Google Ads
Ad Details ：
Headline ：Sign Up For Google Ads Quickly
Text ：People are searching for businesses like yours. Reach potential customers with Google Ads.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 120 | 346 | 89 |
| Popularity | 897 | 877 | 710 |
| Dimensions | 1280 x 720 | 512 x 250 | 640 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 10 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | Canada,United States,United Kingdom,Australia | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Google Ads in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Google Ads's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Ads, you can click the app name below to view related reports, or you can find more info in ASOTools.