Google Chrome Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Chrome's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Chrome.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Chrome
App Name : Google Chrome
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Facebook
Developer : Google LLC
Publisher : Flood–It!,Instagram,Facebook,漫畫-瀏覽器,Canasta - Card Game,Navmii GPS Switzerland: Offline Navigation
Total creative ads during the time period : 1,495
Duration : 2,331
Popularity : 164,712
Check ASO Keywords of Google Chrome
2. Google Chrome’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Chrome in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Chrome in the recent period. As of 2021-03-15, among the Google Chrome‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.52%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.95%, Carousel category's proportion is 9.52%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Google Chrome's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.31%,
Instagram's proportion is 25.2%,
Audience Network's proportion is 24.74%,
Messenger's proportion is 24.74%,
's proportion is .
In the date of 2021-03-15, Google Chrome‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Google Chrome
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Chrome. We can see some advertising trends.
Top 1 Ad Creative of Google Chrome
Ad Details ：
Headline ：Technical Bomber
Text ："Great experience start to finish. I have never had anything tailor cut and what a difference that makes! Excellent quality, looks and feels great." - Customer review from Vance B.
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Top 2 Ad Creative of Google Chrome
Ad Details ：
Headline ：Double Rider
Text ："Great experience start to finish. I have never had anything tailor cut and what a difference that makes! Excellent quality, looks and feels great." - Customer review from Vance B.
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Top 3 Ad Creative of Google Chrome
Ad Details ：
Headline ：Modern Bomber
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Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 245 | 245 | 245 |
| Popularity | 995 | 995 | 995 |
| Dimensions | 487 x 600 | 487 x 600 | 487 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 2 | 2 | 2 |
| Countries | Curaçao,Thailand,Zimbabwe,Saint Lucia,Greece,Sierra Leone,Guam,Tonga,Canada,Poland,Romania,Chad,Myanmar,Norway,Congo,Ethiopia,Oman,Malaysia,Bonaire, Sint Eustatius and Saba,Togo | Latvia,Bosnia Hercegovina,Senegal,Spain,Singapore,Japan,Cyprus,Zambia,Afghanistan,Eq.Guinea,Austria,Malawi,Pakistan,Mexico,Luxembourg,Israel,Barbados,Kirghizia,Canada,Bulgaria | Canada,Chile,Malawi,Japan,Argentina,Norway,Uzbekistan,Macau,Botswana,Ecuador,Cyprus,Cape Verde,Qatar,Belarus,St Kitts-Nevis,Curaçao,Albania,Croatia,Morocco,Senegal |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Google Chrome in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Google Chrome's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Chrome, you can click the app name below to view related reports, or you can find more info in ASOTools.