Google Home Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Google Home’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Home.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Google Home

App Name : Google Home


Google Home-SocialPeta

OS : Android

Network : Google Ads(Admob),Audience Network,Facebook

Developer : Google LLC

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,Fotor - Photo Editor & Collage,Sweet Selfie Camera:Beauty cam,photoselfie editor,Ant Smasher by Best Cool Fun Games,BTS Wallpaper HD 2020,How to Draw Mandalas,GulogGratis: Køb & sælg,OLX Clasificados,MakeupPlus

Total creative ads during the time period : 684

Duration : 1,795

Popularity : 51,454

2. Google Home’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google Home in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Home in the recent period. As of 2020-09-06, among the Google Home‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Google Home’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Google Home‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Google Home

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Home. We can see some advertising trends.

Top 1 Ad Creative of Google Home

Ad Details :

Headline :96% of wild tigers have disappeared in the last century

Text :

Top 2 Ad Creative of Google Home

Ad Details :

Headline :Smart Streamen


Top 3 Ad Creative of Google Home

Ad Details :

Headline :Upgrade your TV and enjoy Smart TV without Breaking bank

Text :Watch All Your Favourite Tv Shows On Bigger Screen and STOP stressing the eyes ❌⚠

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 657 75 65
Popularity 999 567 406
Dimensions 1080 x 1080 2120 x 351 400 x 400
Creative Type Video Image Video
Network Facebook YouTube Facebook
Related Ads 1 1 1
Countries United States Turkey,Saudi Arabia,United Arab Emirates,Algeria,Egypt,India,Vietnam,United States,Chile,Greece,Serbia and Montenegro,Israel,Romania,Indonesia,Thailand,Brazil,Jordan,Spain,Poland,France Nigeria
Language English NA English

Through the above analysis, we can see that the most effective channel for Google Home in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Google Home’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Google Home, you can click the app name below to view related reports.