Google Home Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Home.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Home
App Name : Google Home
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Google LLC
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Fotor - Photo Editor&Collage,How to Draw Mandalas,Photo Editor & Pic Collage - Sweet Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 1,023
Duration : 782
Popularity : 105,215
Check ASO Keywords of Google Home
2. Google Home’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Home in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Home in the recent period. As of 2021-05-28, among the Google Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Google Home's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Google Home‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Google Home
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Home. We can see some advertising trends.
Top 1 Ad Creative of Google Home
Ad Details ：
Headline ：💥Technik-Deals auf tink.at💥
Text ：Jetzt Smart Home Deals auf tink.at sichern: Exklusive Bundles😻 - keine Versandkosten📦 - Funktioniert Garantie!📱🏡
Top 2 Ad Creative of Google Home
Ad Details ：
Headline ：Google Nest Audio - Smart Speaker - kreide
Text ：‼️Nur bei tink.at: Exklusive Bundles😻 - keine Versandkosten📦 - Funktioniert Garantie!📱🏡
Top 3 Ad Creative of Google Home
Ad Details ：
Headline ：Google Nest Audio - Smart Speaker - kreide
Text ：‼️Nur bei tink.at: Exklusive Bundles😻 - keine Versandkosten📦 - Funktioniert Garantie!📱🏡
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 175 | 175 |
| Popularity | 772 | 753 | 749 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 9 | 9 | 9 |
| Countries | Germany,Liechtenstein,Austria,Netherlands,Suriname | Germany,Liechtenstein,Austria,Netherlands,Suriname | Austria,Germany,Liechtenstein,Suriname,Netherlands |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Google Home in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Google Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Home, you can click the app name below to view related reports, or you can find more info in ASOTools.