Google Maps - Transit & Food Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Maps - Transit & Food's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Maps - Transit & Food.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Maps - Transit & Food
App Name : Google Maps - Transit & Food
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Facebook
Developer : Google LLC
Publisher : Flood–It!,Radarbot: Speedcams Detector,Vägmärken Sverige,Canasta - Card Game,广东粤菜菜谱大全-粤菜美食食谱制作大全（补气,养胃,健脾,补肾）,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Drift Mania Championship,Pic Crossword Puzzles and Quiz
Total creative ads during the time period : 6,766
Duration : 2,577
Popularity : 259,416
Check ASO Keywords of Google Maps - Transit & Food
2. Google Maps - Transit & Food’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Maps - Transit & Food in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Maps - Transit & Food in the recent period. As of 2021-05-26, among the Google Maps - Transit & Food‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Google Maps - Transit & Food's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.1%,
Instagram's proportion is 25.1%,
Messenger's proportion is 24.96%,
Facebook's proportion is 24.84%,
's proportion is .
In the date of 2021-05-26, Google Maps - Transit & Food‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Google Maps - Transit & Food
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Maps - Transit & Food. We can see some advertising trends.
Top 1 Ad Creative of Google Maps - Transit & Food
Ad Details ：
Headline ：Commute with live ETAs.
Text ：Get real-time navigation.
Top 2 Ad Creative of Google Maps - Transit & Food
Ad Details ：
Headline ：Visite-nos online ou conheça o nosso showroom.
Text ：Desde 1985 como líderes nacionais para profissionais do espetáculo.
Top 3 Ad Creative of Google Maps - Transit & Food
Ad Details ：
Headline ：Visite-nos online ou conheça o nosso showroom.
Text ：Desde 1985 como líderes nacionais para profissionais do espetáculo.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 236 | 138 | 138 |
| Popularity | 814 | 744 | 744 |
| Dimensions | 720 x 720 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 3 | 5 | 5 |
| Countries | United Kingdom,United States,Australia,Canada | Portugal,Angola,Brazil | Portugal,Angola,Brazil |
| Language | English | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Google Maps - Transit & Food in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Google Maps - Transit & Food's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Maps - Transit & Food, you can click the app name below to view related reports, or you can find more info in ASOTools.