Google News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google News’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google News.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google News
App Name : Google News
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Google LLC
Publisher : 电池管家-电池检测维护大师,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Carrier Landings,Умные слова (Сборник словесных игр),Bubblez,Christmas Songs Xmas Ringtones
Total creative ads during the time period : 78
Duration : 2,175
Popularity : 7,768
2. Google News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google News in the recent period. As of 2020-09-06, among the Google News‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Google News’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 33.33%,
Audience Network’s proportion is 33.33%,
Instagram’s proportion is 33.33%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, Google News‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Google News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google News. We can see some advertising trends.
Top 1 Ad Creative of Google News
Ad Details ：
Headline ：The Migrant Workers Behind China’s Economic Miracle Are Miserable
Text ：Chinese workers who moved from the countryside to urban areas have found social mobility to be impossible.
Top 2 Ad Creative of Google News
Ad Details ：
Headline ：How much life insurance you really need, according to Dave Ramsey
Text ：You don't want to buy too much, but you should have just enough, says Dave Ramsey.
Top 3 Ad Creative of Google News
Ad Details ：
Headline ：Soulivity Magazine - Google News
Text ：Read full articles from Soulivity Magazine and explore endless topics, magazines and more on your phone or tablet with Google News.
Basic Info of Top 3 Ad Creative
|Dimensions||960 x 500||1280 x 720||600 x 600|
|Countries||Canada||Canada,United States,Australia,United Kingdom||United States,Canada,Australia,United Kingdom|
Through the above analysis, we can see that the most effective channel for Google News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Google News’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google News, you can click the app name below to view related reports.