Google One Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google One's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google One.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google One
App Name : Google One
Logo：
OS : Android
Network : Google Ads(Admob),YouTube,Facebook
Developer : Google LLC
Publisher : Dual Space - Multiple Accounts & App Cloner,Audio Recycle Bin,AppMgr III (App 2 SD, Hide and Freeze apps),Astri di Paolo Fox - Oroscopo,File Manager Pro,Imagens, Frases, Gifs e Vídeos,Bass Booster & Equalizer,Easy backup contacts,iSafe
Total creative ads during the time period : 1,129
Duration : 723
Popularity : 133,729
Check ASO Keywords of Google One
2. Google One’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google One in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google One in the recent period. As of 2021-05-28, among the Google One‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Google One's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
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's proportion is .
In the date of 2021-05-28, Google One‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Google One
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google One. We can see some advertising trends.
Top 1 Ad Creative of Google One
Ad Details ：
Headline ：Expanded storage plans.
Text ：100GB, 200GB, 2TB, more.
Top 2 Ad Creative of Google One
Ad Details ：
Headline ：Expanded storage plans.
Text ：Plans start at $1.99/mo.
Top 3 Ad Creative of Google One
Ad Details ：
Headline ：Expanded storage plans.
Text ：Share with your family.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 297 | 318 | 256 |
| Popularity | 997 | 997 | 847 |
| Dimensions | 720 x 720 | 720 x 1080 | 512 x 250 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 7 |
| Countries | United States,United Kingdom,Australia,Canada | United Kingdom,Australia,United States,Canada | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Google One in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Google One's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google One, you can click the app name below to view related reports, or you can find more info in ASOTools.