Google Pay (old app) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Pay (old app)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Pay (old app).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Pay (old app)
App Name : Google Pay (old app)
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Google LLC
Publisher : My Pretend Hospital - Kids Hospital Town Life,Island Princess - Royal Magic Quest,Preschool Simulator: Kids Learning Education Game,Learn to spelling English vocabulary,Instagram,Lagu Anak Indonesia Terpopuler,Soal Ujian SD,colorfun - free coloring book for everyone,Kids Piano: Baby's Piano
Total creative ads during the time period : 2,741
Duration : 1,984
Popularity : 154,463
Check ASO Keywords of Google Pay (old app)
2. Google Pay (old app)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Pay (old app) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Pay (old app) in the recent period. As of 2021-03-16, among the Google Pay (old app)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Google Pay (old app)'s the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Google Pay (old app)‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Google Pay (old app)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Pay (old app). We can see some advertising trends.
Top 1 Ad Creative of Google Pay (old app)
Ad Details ：
Headline ：Rychle a bezpečně. ☕🍺🍔🍴
Text ：Zahoď peněženku 💵 a plať mobilem přes Apple Pay nebo Google Pay 📱
Top 2 Ad Creative of Google Pay (old app)
Ad Details ：
Headline ：Rychle a bezpečně. ☕🍺🍔🍴
Text ：Zahoď peněženku 💵 a plať mobilem přes Apple Pay nebo Google Pay 📱
Top 3 Ad Creative of Google Pay (old app)
Ad Details ：
Headline ：Leave your card at home
Text ：Your cards in one place
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 355 | 355 | 352 |
| Popularity | 999 | 999 | 976 |
| Dimensions | 320 x 400 | 320 x 400 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 2 | 3 |
| Countries | Czech | Czech | Australia,Canada,United States,United Kingdom |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Google Pay (old app) in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Google Pay (old app)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Pay (old app), you can click the app name below to view related reports, or you can find more info in ASOTools.