goPuff Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the goPuff’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps goPuff.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of goPuff

App Name : goPuff

Logo

goPuff-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : GoPuff LLC

Publisher : 汽车钢市3D - 一个黑手党犯罪盗窃模拟游戏,逗小猴开心找忍者3 - 我的天天找茬世界,拳击迷 - 最大的拳击/搏击社群,塔罗占卜 - 准到你不信,快阅小说 - 免费 全本 网络 小说,IG Capture - Repost Photos & Vid With no WaterMark,歡樂卡車 -- 水果運輸,SoundTube Free Music Player,싸이메라

Total creative ads during the time period : 26,666

Duration : 1,582

Popularity : 1,401,139

2. goPuff’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser goPuff in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of goPuff in the recent period. As of 2020-09-06, among the goPuff‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 65.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 35.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, goPuff’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 41.11%,

Messenger’s proportion is 40.38%,

Facebook’s proportion is 18.51%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, goPuff‘s network with the most ads is Instagram and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of goPuff

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of goPuff. We can see some advertising trends.

Top 1 Ad Creative of goPuff

Ad Details :

Headline :goPuff

Text :Super Fast Delivery, All Night Long

Top 2 Ad Creative of goPuff

Ad Details :

Headline :#1 Convenience App

Text :

Top 3 Ad Creative of goPuff

Ad Details :

Headline :#1 Convenience App

Text :Want snacks, ice cream or drinks but don't want to leave your house? $10 OFF your first order with code: FBTEN

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 339 246 246
Popularity 993 947 930
Dimensions 741 x 417 400 x 400 960 x 960
Creative Type Video Video Image
Network Audience Network Facebook Facebook
Related Ads 2 2 2
Countries Canada,Australia,United States,United Kingdom Canada,United States Canada,United States,Australia,United Kingdom
Language English French English

Through the above analysis, we can see that the most effective channel for goPuff in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free goPuff’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to goPuff, you can click the app name below to view related reports.