GoTo Global Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GoTo Global's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoTo Global.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GoTo Global
App Name : GoTo Global
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : GoTo Mobility
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Treehouse Table,Text Free: WiFi Calling App ,7 Minute Workout
Total creative ads during the time period : 334
Duration : 634
Popularity : 40,315
Check ASO Keywords of GoTo Global
2. GoTo Global’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GoTo Global in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GoTo Global in the recent period. As of 2021-03-10, among the GoTo Global‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.44%, Carousel category's proportion is 5.56%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, GoTo Global's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.46%,
Instagram's proportion is 34.59%,
Messenger's proportion is 29.95%,
's proportion is ,
's proportion is .
In the date of 2021-03-10, GoTo Global‘s network with the most ads is Facebook and its proportion is 41.67%.
3. Top 3 Ad Creative Analysis of GoTo Global
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoTo Global. We can see some advertising trends.
Top 1 Ad Creative of GoTo Global
Ad Details ：
Headline ：Get behind the wheel with GoTo
Text ：Get behind the wheel in one of our over 180 cars. Reserved parking. No fuel cost. No...
Top 2 Ad Creative of GoTo Global
Ad Details ：
Headline ：FREE Membership
Text ：Get the GoTo app. Find a car. Pay per minute. It's THAT simple. Terms and conditions apply.
Top 3 Ad Creative of GoTo Global
Ad Details ：
Headline ：Sliema to Valletta for less than a fiver
Text ：With 450 reserved GoTo parking spaces around Malta, you’re sorted for a parking spot.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 137 | 125 | 172 |
| Popularity | 800 | 507 | 420 |
| Dimensions | 750 x 750 | 750 x 750 | 748 x 498 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 80 | 52 | 4 |
| Countries | United Kingdom,United States,Australia,Canada | United Kingdom,Canada,Australia,United States | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for GoTo Global in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free GoTo Global's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GoTo Global, you can click the app name below to view related reports, or you can find more info in ASOTools.