Grab Driver Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Grab Driver's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Grab Driver.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Grab Driver
App Name : Grab Driver
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Grab Holdings
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,GulogGratis,Universal Email App,地铁跑酷 - 官方中文版
Total creative ads during the time period : 1,407
Duration : 1,428
Popularity : 120,082
Check ASO Keywords of Grab Driver
2. Grab Driver’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Grab Driver in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Grab Driver in the recent period. As of 2021-03-16, among the Grab Driver‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Grab Driver's the proportion of networks impressions are placed like this:
Audience Network's proportion is 73.9%,
Facebook's proportion is 13.36%,
Instagram's proportion is 12.75%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Grab Driver‘s network with the most ads is Audience Network and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Grab Driver
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Grab Driver. We can see some advertising trends.
Top 1 Ad Creative of Grab Driver
Ad Details ：
Headline ：
Text ：โยเกิร์ตเกล็ดหิมะพร้อมดื่มที่ดีที่สุด!! 😁
🍫 Chocolate x Yoghurt Slushy ความช็อคโกแลตที่เข้ากันอย่างลงตัวกับโยเกิร์ตเกล็ดหิมะ ทานง่าย อร่อยเหมาะสำหรับเด็กที่เต็มใจจะอ้วน (ห้ามใจไม่ได้จริงๆ)
Top 2 Ad Creative of Grab Driver
Ad Details ：
Headline ：
Text ：โยเกิร์ตเกล็ดหิมะพร้อมดื่มที่ดีที่สุด!! 😁
🍫 Chocolate x Yoghurt Slushy ความช็อคโกแลตที่เข้ากันอย่างลงตัวกับโยเกิร์ตเกล็ดหิมะ ทานง่าย อร่อยเหมาะสำหรับเด็กที่เต็มใจจะอ้วน (ห้ามใจไม่ได้จริงๆ)
Top 3 Ad Creative of Grab Driver
Ad Details ：
Headline ：
Text ：โยเกิร์ตเกล็ดหิมะพร้อมดื่มที่ดีที่สุด!! 😁
มาพร้อมกับท้อปปิ้งที่หลากหลาย ให้เลือกได้ไม่จำกัด ในราคาเพียง 89 บาท!
สั่งซื้อได้แล้ววันนี้
GRAB: https://bit.ly/2VEDEH6
LINE@: @sunshine.shakes
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 120 | 120 |
| Popularity | 860 | 855 | 852 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for Grab Driver in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Grab Driver's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Grab Driver, you can click the app name below to view related reports, or you can find more info in ASOTools.